Day

January 28, 2020
Next Best Action
(> 1 minute) Andy Frawley discusses how the concept of customer connections is evolving. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Next Best Action
by Shopkick.comBrands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Next best action marketing is the evaluation of a consumer’s past behavior, recent actions, interests, and needs to identify the most effective action in terms of marketing efforts. Gallup analysts found that companies which apply the principles of...
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Next Best Action
(1 minute, 31 seconds) Andy Frawley discusses his career path and what led to writing his book, Igniting Customer Connections
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