March 26, 2020
Search Marketing Coronavirus
by George Nguyen, Search Engine Land Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. “There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from...
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Coronavirus Marketing
by Sarah Vizard, Marketing Week The natural reaction to a crisis is to hunker down and protect short-term profitability, but with demand for most brands either through the roof or through the floor, marketers must look longer term if they possibly can. Cadbury launched its annual Easter campaign on 9 March, a grandfather hiding Easter...
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