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October 28, 2020
Customer Data Platform Marketing
Part 1 – Market Overview and What’s Ahead Check out this discussion on the Customer Data Platform market with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of...
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Marketing Challenges
by Marketing Charts One-quarter of sales and marketing professionals express some level of dissatisfaction with their lead-to-sales conversion rate. So says a new report [download page] from Ascend2 and Verse, which also found that one of the biggest challenges to successful lead conversion was collecting enough data on leads. Indeed, some 43% of the more than 270...
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