Day

November 23, 2020
Customer Experience
Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...
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