May 12, 2021
Omnichannel Retail
by McKinsey & Company Haphazard efforts at omnichannel can destroy value. Here’s what top brands do to get it right. Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s a requirement for survival. More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part...
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