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October 4, 2021
Data-Driven Marketing
By Randi Mohr, VP of Customer Success and Marketing, Whereoware Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that...
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