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October 21, 2021
Data-Driven Marketing
by Janice Zdankus and Anthony Delli Colli, contributors to MIT Technology Review The importance of data to today’s businesses can’t be overstated. Studies show data-driven companies are 58% more likely to beat revenue goals than non-data-driven companies and 162% more likely to significantly outperform laggards. Data analytics are helping nearly half of all companies make better decisions about everything,...
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