By

Larisa Bedgood
Third-Party Cookies
by Marketing Charts More than 8 in 10 (83% of) marketers say they are currently using third-party cookies. That’s despite third-party cookie deprecation being considered one of the top digital media challenges this year. Indeed, a report from Innovid reveals that a large majority (84%) of marketers surveyed are worried about the future of advertising as third-party cookies are...
Read More
Customer Loyalty
By McKinsey How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment. Key takeaways More than three-quarters of consumers have changed their buying habits in the past 18 months—and are increasingly willing to change brands.Loyalty programs, properly designed and managed, can unlock...
Read More
First-Party Data
By Willem Blom, Contributor to AdWeek There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. But the death of the cookie is overstated. It’s only third-party cookies that are going away (for now at...
Read More
Data-Driven Marketing
by MarketingCharts A full 85% of US organizations are increasing their focus on data experience to become more data-driven as a business. This is per a report [download page] from Experian that examines how organizations are approaching data management and what makes for a great data experience. The survey of more than 500 representatives, including C-suite executives,...
Read More
email marketing
by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...
Read More
social media marketing
by Jock Breitwieser, contributor to Business2Community It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram are changing quickly, so it can be difficult for potential customers or clients to see your updates even when you post them manually. With nearly 3 billion users, Facebook is...
Read More
Customer Data
by Allison Schiff, AdExchanger Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on...
Read More
Customer Data
by Marketing Charts Third-party cookies have been a proven data source for many advertisers for some time now, but amid cookie deprecation as data restrictions tighten and tech companies like Apple and Google make it harder to track users, there is now a push to find alternatives to using cookies. A new study from LiveIntent and Advertiser Perceptions puts the...
Read More
Market Segmentation
by Emily Standley, Contributor to Business2Community An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your audience after all and where exactly are they? Understanding your target customer will allow you to create the most...
Read More
post pandemic marketing
by Paige O’Neill, Forbes Councils Member The pivot to contactless interactions during the pandemic created a paradigm shift in how we work, shop, travel and consume services. As a result, a 2020 McKinsey Global Survey of executives found that “companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three...
Read More
1 2 3 35