By

Larisa Bedgood
Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
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Data Quality
Watch this short video clip on some of the organizational issues that can impact data quality – from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here...
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Online Shopping
by Marketing Charts Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels...
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by Sophia King, Contributor to Business 2 Community Over the past year, Covid has turned traditional marketing strategies on their head. Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritized ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. It’s been a steep learning curve for every business.  Applying tried and...
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Data Quality Marketing Video
Watch this short video clip on how data sources are evolving from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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Marketing Data
by Angela Hausman, Contributor to Business 2 Community. It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid...
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Marketing Trends 2021
by ClickZ One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key themes that will be the heart of brand marketing success. 30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks...
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eCommerce Marketing
by Marketing Charts While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds...
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Loyalty Marketing
How have changes in technology affected loyalty marketing? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here...
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Next Best Action Data Quality Video
Watch our video discussion from the Next Best Action thought leadership forum with Sima Vasa, CEO & Founder of Infinity Squared, and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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