By

Larisa Bedgood
coronavirus advertising news
by Nicole Perrin, eMarketer he Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight years in the US, and digital ad spending even dropped in absolute terms in 2009, the only time that’s ever happened. But most of the buy-side decision-makers surveyed in late...
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Search Marketing Coronavirus
by George Nguyen, Search Engine Land Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. “There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from...
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Coronavirus Marketing
by Sarah Vizard, Marketing Week The natural reaction to a crisis is to hunker down and protect short-term profitability, but with demand for most brands either through the roof or through the floor, marketers must look longer term if they possibly can. Cadbury launched its annual Easter campaign on 9 March, a grandfather hiding Easter...
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Digital Marketing
by Nick LeRoy on Search Engine Land Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic. While some businesses servicing “essential needs” are flourishing, most are seeing performance drops of -20% or worse from just two weeks ago. With a sudden and...
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coronavirus marketing news
by MarketingCharts Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally (or as close to as possible), let’s take a...
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Hotel Marketing Coronavirus
by Hospitality.net With coronavirus now officially confirmed as a worldwide pandemic, we ask digital marketer Kirsten Howarth what this could mean for hoteliers looking to market their hotel online in tumultuous times. Hotel marketing online can be difficult enough at times – offers to consider, those unexpected cancellations, the neverending revenue meetings. However, with coronavirus...
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retail industry coronavirus
By Nikki Gilliland, Econsultancy Primark is one of the latest retailers to announce the temporary closure of some of its stores, in a bid to help stop the spread of coronavirus. It has closed outlets in Italy, France, Spain, and Austria (where 30% of its revenue is generated), while its UK and Northern Ireland stores...
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Coronavirus Digital Marketing
by Brandon George, Thrive Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re...
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Coronavirus Marketing News
by Lizzy Hillier, Econsultancy This week we’ve got a roundup of stats focused on the global impact of the coronavirus pandemic. We’ll be covering a range of topics including delays in marketing activities, ad spend, the travel industry, ecommerce habits and gaming and much more. There’s even more over on the Internet Statistics Database. Let’s get...
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webinar marketing
by Stanley Meytin, Contributor on Social Media Today Are you scrambling to cancel travel arrangements for industry conferences? If so, then you’re not alone. Recently, many trade shows converted their onsite plans into virtual events. Facebook canceled its F8 software developer conference. Google switched to a virtual event for Google Cloud Next 2020. Plus, the city of...
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