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Coronavirus News
Customer Experience
Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...
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Consumer Holiday Marketing
by JJ Tyson, Contributor to Business 2 Community Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse...
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Coronavirus Marketing
by Marketing Charts Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for two-fifths of CMOs around the world, understanding what consumer...
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coronvirus marketing
by McKinsey & Company Heading into the fall season, there is a renewed sense of caution as coronavirus cases soar in parts of the world. While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is significant variance in how consumers respond to the crisis...
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ecommerce marketing
by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...
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Consumer Marketing
by Sherry Chiger, Chief Marketer Even coming into 2020, shopper marketing was in flux. Brands and retailers had already started augmenting in-store tactics such as endcaps, shelf talkers, and sampling with mobile and online tools and strategies. Nonetheless, Shaun Brown, Momentum’s SVP, North America shopper practice and discipline lead, estimates that 80 percent of the...
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Marketing Plans
by Marketing Charts Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a report [download page] from OpenX and The...
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Marketing Coronavirus
Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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Coronavirus Marketing
by Anna Hamill, WARC In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic. Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused...
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Digital Marketing
by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...
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