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Coronavirus News
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by Marketing Charts Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also increased...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Digital Transformation
Marketers and customers are locked in a continuum of ongoing change by MarTech Today On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening...
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Brand Loyalty
by Marketing Charts Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO Council and Deloitte Digital found that marketers must humanize connections and understand emotive...
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Omnichannel Retail Marketing
by Rimma Kats, Insider Intelligence / eMarketer Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors. If some brands didn’t have much of a digital presence before, the pandemic certainly accelerated their push. In a September 2020 survey...
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Curbside Pickup
by Dan Berthiaume, Chain Store Age Omnichannel demand is generally up as a result of COVID-19, but one offering is especially popular. According to a new survey of 2,000 U.S. consumers from virtual queuing solution provider Qudini, overall, 82% of respondents said they would find contactless pickup services that enable them to collect their orders...
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Digital Marketing
by Marketing Charts The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a significant contribution to companies’ performance during the crisis? Per a recent report [pdf] from...
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Mover Marketing
by V12 Millions of Americans have moved due to the Pandemic.  In fact, according to research by Pew Research, about 1 in 5 Americans have moved or know someone who has. This includes students moving out of college dorms due to closures, people moving out of the city or communities they see as being unsafe or people...
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Brand Recovery
by CMO Council As we move toward recovering from the pandemic, we’re seeing businesses opening again, business hiring again and marketing teams pivoting to adapt to the ever-changing needs of their customers. With a fresh mindset carrying us through the first fifty days of the 2021, let’s dive into some trends to keep an eye out for—and...
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Agile Marketing
Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. 30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needsBuilding an agile marketing plan is a...
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