Category

Coronavirus News
Marketing Campaigns 2020
by Bill Fisher, eMarketer Speaking with authenticity is a trait not often associated with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them. April 2020 data from digital asset management firm Bynder found that while only a small proportion of marketers worldwide had significantly increased their campaigns, more...
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Customer Experience Marketing 2020
by Marketing Charts Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the...
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coronavirus news
by McKinsey & Company As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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Email Marketing Coronavirus
by Campaign Monitor The world is rapidly changing. Rather, the world has rapidly changed, and many marketers are working at breakneck speed to learn where we stand. And, during a period of history where email is relied on more than ever, it’s crucial to know how email marketing has changed in the wake of COVID-19. We’ve published a...
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Marketing Technology
by Larisa Bedgood, V12 In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue...
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Automotive Marketing
by Marketing Charts With more than 35 million Americans shopping for a new car online, of which 29% are listening to podcasts, is the auto industry facing a unique opportunity to engage customers? New data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants...
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Coronavirus Marketing
by Marketing Charts Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue...
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coronavirus marketing
by Larisa Bedgood, V12 Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers...
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Marketing Strategy
posted on AMA.org The top emerging marketing strategies and missed opportunities from the special COVID-19 edition of The CMO Survey As a company’s meet-and-greet function, marketing’s most important job is to identify, engage with and convert customers into valuable assets that create long-term cash streams. This role has been upended during COVID-19. Marketers have had...
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