Category

Coronavirus News
Email Marketing
by Kathy Pay, MarTech.org In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through...
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Coronavirus Consumer Behavior
by McKinsey & Company US consumers started spending at increased rates in Q2 2021, giving shape to the next normal. Given the recent surge of the Delta variant, we will continue to track changes in consumer sentiment and behavior as the next normal continues to evolve. Trend 1: US consumer spend recovered in Q2 2021, driven...
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Small Business Marketing
by Marketing Charts In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that some 4 in 10 (41%) have purchased from small businesses more than...
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Customer Loyalty
by Morgan Molnar, Momentive 2020 gave retailers an opportunity to test the staying power of their house brands. As panic-shopping cleared grocery shelves, house brands were snapped up by consumers who were willing to purchase a new, more affordable label. With the shelves fully restocked and spending levels projected to rise, will consumers continue to...
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Business Success
by David Amerland, Contributor to Business2Community As the pandemic waxes and wanes we tentatively explore what business looks like in “the new normal”. For a start let’s just cut through the wishful thinking and just admit that the world that’s emerging as we head towards a post-pandemic future is just “new” which means it will...
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omnichannel marketing
by Heather Cooper, Business2Community When the COVID-19 pandemic hit in early 2020, virtually all businesses needed to make drastic changes to every aspect of their marketing strategy. Some businesses were quite successful and demonstrated quick and out-of-the-box thinking, while others attempted to cling to the status quo and hoped that the pandemic would fizzle out...
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Moving Truck
The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread effect of the virus. For...
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email marketing
by Amanda Clark, Contributor to Business 2 Community Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are being phased out, and people are resuming many of their normal activities. For many business owners, this...
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Moving Truck
by V12 The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread effect of the...
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online shopping
by Marketing Charts Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or feature since the start of the pandemic. Here’s...
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