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Coronavirus News
Covid Marketing
by Bjorn Timelin, Partner at McKinsey & Company Companies must rethink consumer interactions. Because if they act now, they can help to shape what the future of customer relationships looks like.  As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has...
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holiday marketing
by Chris Weissman, Contributor to Business 2 Community Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some...
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Coronavirus Marketing
by Jim Yu, Contributor to ClickZ As we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. 30-second summary: Market volatility and rapid shifts in consumer...
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Customer Experience
Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...
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Consumer Holiday Marketing
by JJ Tyson, Contributor to Business 2 Community Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse...
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Coronavirus Marketing
by Marketing Charts Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for two-fifths of CMOs around the world, understanding what consumer...
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coronvirus marketing
by McKinsey & Company Heading into the fall season, there is a renewed sense of caution as coronavirus cases soar in parts of the world. While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is significant variance in how consumers respond to the crisis...
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ecommerce marketing
by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...
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Consumer Marketing
by Sherry Chiger, Chief Marketer Even coming into 2020, shopper marketing was in flux. Brands and retailers had already started augmenting in-store tactics such as endcaps, shelf talkers, and sampling with mobile and online tools and strategies. Nonetheless, Shaun Brown, Momentum’s SVP, North America shopper practice and discipline lead, estimates that 80 percent of the...
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Marketing Plans
by Marketing Charts Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a report [download page] from OpenX and The...
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