Category

Coronavirus News
ecommerce coronavirus
by Greg Sterling, Contributor at Marketing Land While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat...
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email marketing
by Sam Greenspan These are unprecedented times, and all of us are coping with uncertainty about both the present and the future.  Email marketing isn’t the most important thing in the world right now, but it’s our business and it’s a big part of how you run your business. We want to help our customers maintain their...
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social media marketing
by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...
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Retail Marketing Coronavirus
by Zsuzsa Kecsmar, contributor on Business2Community The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved ones. Convenience stores are being sieged, as customers hoard stockpiles of everyday goods in preparation for prolonged seclusion. Travel...
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Marketing Strategy
By Susan Hallam, Contributor at The Drum Network Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And when faced with challenges like this, it’s time to turn to The Godfather for that inimitable advice: “Go to the mattresses.” In other words, prepare your business for the long...
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Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
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