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Coronavirus News
Marketing Coronavirus
Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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Coronavirus Marketing
by Anna Hamill, WARC In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands. As economic recession sets in, here’s how brands are navigating a new stage of the pandemic. Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused...
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Digital Marketing
by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...
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Coronavirus Marketing
by Marketing Charts Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more relevant to them. Per a recent report [download page] from...
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Marketing Campaigns 2020
by Bill Fisher, eMarketer Speaking with authenticity is a trait not often associated with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them. April 2020 data from digital asset management firm Bynder found that while only a small proportion of marketers worldwide had significantly increased their campaigns, more...
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Customer Experience Marketing 2020
by Marketing Charts Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the...
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coronavirus news
by McKinsey & Company As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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Email Marketing Coronavirus
by Campaign Monitor The world is rapidly changing. Rather, the world has rapidly changed, and many marketers are working at breakneck speed to learn where we stand. And, during a period of history where email is relied on more than ever, it’s crucial to know how email marketing has changed in the wake of COVID-19. We’ve published a...
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Marketing Technology
by Larisa Bedgood, V12 In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue...
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