Category

Coronavirus News
Moving Truck
by V12 The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread effect of the...
Read More
online shopping
by Marketing Charts Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or feature since the start of the pandemic. Here’s...
Read More
Consumer Shopping Pandemic
by Rachel Monfre, Contributor to MultiChannel Merchant During the COVID pandemic, consumers have grown accustomed to a new standard of service from the companies they do business with. Innovative brands are offering conveniences and procedures that ease the burdens of living with the reality of COVID, and permanently altering customer expectations in the process. Despite...
Read More
ecommerce
by Chemi Katz, contributor to Multi Channel Merchant The impact the pandemic has had on ecommerce is enormous, with records and predictions for 2020 already shattered. With trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means...
Read More
QR Codes marketing
by Marketing Charts Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also increased...
Read More
New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
Read More
Digital Transformation
Marketers and customers are locked in a continuum of ongoing change by MarTech Today On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening...
Read More
Brand Loyalty
by Marketing Charts Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO Council and Deloitte Digital found that marketers must humanize connections and understand emotive...
Read More
Omnichannel Retail Marketing
by Rimma Kats, Insider Intelligence / eMarketer Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors. If some brands didn’t have much of a digital presence before, the pandemic certainly accelerated their push. In a September 2020 survey...
Read More
Curbside Pickup
by Dan Berthiaume, Chain Store Age Omnichannel demand is generally up as a result of COVID-19, but one offering is especially popular. According to a new survey of 2,000 U.S. consumers from virtual queuing solution provider Qudini, overall, 82% of respondents said they would find contactless pickup services that enable them to collect their orders...
Read More
1 2 3 4 12