Category

Coronavirus News
Digital Marketing
by Marketing Charts The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a significant contribution to companies’ performance during the crisis? Per a recent report [pdf] from...
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Mover Marketing
by V12 Millions of Americans have moved due to the Pandemic.  In fact, according to research by Pew Research, about 1 in 5 Americans have moved or know someone who has. This includes students moving out of college dorms due to closures, people moving out of the city or communities they see as being unsafe or people...
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Brand Recovery
by CMO Council As we move toward recovering from the pandemic, we’re seeing businesses opening again, business hiring again and marketing teams pivoting to adapt to the ever-changing needs of their customers. With a fresh mindset carrying us through the first fifty days of the 2021, let’s dive into some trends to keep an eye out for—and...
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Agile Marketing
Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. 30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needsBuilding an agile marketing plan is a...
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Marketing Personalization
by Mike Edmonds, contributor to ClickZ A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have...
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Online Shopping
by Marketing Charts Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels...
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Covid Marketing
by Bjorn Timelin, Partner at McKinsey & Company Companies must rethink consumer interactions. Because if they act now, they can help to shape what the future of customer relationships looks like.  As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has...
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holiday marketing
by Chris Weissman, Contributor to Business 2 Community Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some...
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Coronavirus Marketing
by Jim Yu, Contributor to ClickZ As we look to move pass the COVID riddled 2020, we can’t be sure about modified consumer behaviors and what we’ll encounter in the next year and beyond. Jim Yu shares key factors marketers will want to be aware of. 30-second summary: Market volatility and rapid shifts in consumer...
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Customer Experience
Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...
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