Category

Coronavirus News
Retail Coronavirus News
by by Alexandra Samet, eMarketer After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing store closures, stay-at-home orders and declined demand for nonessential goods. As a result, we now expect there to be a 10.5%...
Read More
coronavirus news
by Brandwatch New research reveals the ways that consumer spending and behavior are being changed now and in the long term. As lockdown measures begin to be eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Going from...
Read More
Marketing Strategy
by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...
Read More
Digital Marketing
By Cindy Liu, eMarketer In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. We estimate that this year, more than 204 million people ages 14 and older will make an online purchase,...
Read More
Covid-19 Marketing
by Mark Harrington, Contributor at Business 2 Community. Recently, McKinsey & Company released their COVID enterprise recovery plan framework entitled The COVID-19 recovery plan will be digital: A plan for the first 90 days. As the report states, “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”...
Read More
Marketing Technology
by Glenn Matchett, contributor at Digital Doughnut In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend. In times of crisis, it’s easy to lose sight of what’s best for your business when it comes to marketing...
Read More
Digital Marketing
by Dana Kachan, contributor to Digital Doughnut How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience’s trust? How to ensure your business resilience to the new normal? These and other entrepreneur’s urgent questions are briefly answered below. Let’s...
Read More
coronavirus marketing
by MarketingCharts Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to...
Read More
Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 may have on consumer behaviors in the coming months in terms of purchasing new vehicles or servicing their existing one. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
Read More
Coronavirus Marketing News
by Jake Link, Contributor at Business 2 Community Many businesses and nonprofit organizations have been shut down or operating at limited capacity for months due to the coronavirus (COVID-19) pandemic. Understandably, a lot of business owners are eager to start up again and resume serving their customers more fully. As we look ahead to imagine what...
Read More
1 2 3 4 5 9