Category

Data and Technology
Customer Data Platforms
Check out this short video clip from our discussion on the Customer Data Platform market with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars...
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Customer Data Platform Marketing
Part 1 – Market Overview and What’s Ahead Check out this discussion on the Customer Data Platform market with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of...
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Email Marketing
by PinPointe Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more than double their...
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Marketing Automation
by Rodric Bradford, Martech Today The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to get started now. Regardless, of the level of expertise with automation,...
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Digital Marketing
by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...
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Email Marketing
by Sam O’Brien, Contributor to Business 2 Community Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods...
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Marketing News
by Digital Agency Network If you have had minimal contact with marketing, it is likely you have dedicated a portion of time to the Traditional 4 P’s of Marketing — Product, Price, Place, and Promotion. The Marketing Mix is a set of variables that can be controlled and used to influence consumer responses and represent...
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third-party data
by Paula Chiocchi, Contributor to Business 2 Community With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are...
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Marketing Data
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...
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customer experience
by Christine Moorman and Katherine Lemon, AMA.org How to develop the proper build for a successful customer experience implementation journey Critics say customer experience (CX) investments don’t pay off, pointing to a combination of media hype, weak skills and organizational complexities that paint a sobering portrait of returns. In October 2019, Forrester predicted that 2020 would be...
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