Category

Data and Technology
Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
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Data Quality
Watch this short video clip on some of the organizational issues that can impact data quality – from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here...
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Data Quality Marketing Video
Watch this short video clip on how data sources are evolving from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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Marketing Data
by Angela Hausman, Contributor to Business 2 Community. It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid...
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Next Best Action Data Quality Video
Watch our video discussion from the Next Best Action thought leadership forum with Sima Vasa, CEO & Founder of Infinity Squared, and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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2021 Marketing
by Jeremy Fain, CEO and co-founder of Cognitiv Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not a rare commodity. If anything, COVID-19 has reminded...
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marketing 2021
by ClickZ ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond.Our Advisory Board members consist of...
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Customer Data Platform Video
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
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Customer Data Platform
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
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Digital Marketing
by Marketing Charts Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report [download page] for 2020. Here’s a roundup of the report’s findings on digital marketers’ goals for the year ahead. Acquisition and Upselling Are Equally High Priorities Based...
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