Category

Data and Technology
chicken egg
by CMS Wire If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there’s some confusion around the distinction between segmentation and personalization. A good way to think of this is: Segmentation is a method of...
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Marketing Charts Mover Research
by Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company.  In...
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Online Survey
By Billy Loizou, VP Go To Market APAC, Cheetah Digital The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers — is the move away from third-party data sets and...
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Cookieless Marketing
By Jeremy King, CEO of Attest We are edging ever closer to the end of the era of the third-party cookie. While it means that marketers are going to have to make some big adjustments to adapt to a cookieless world, it also has the potential to herald a new age of compelling and coherent...
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Data-Driven Marketing
By Todd Lebo, CEO of Ascend2 It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape?  What better way to answer a question about data-driven marketing than to collect data on the topic. Research firm, Ascend2,...
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Social Media Marketing 2022
By Pierre DeBois, Contributor to CMS Wire 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what...
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marketing predictions 2022
By Henry DeVries, Contributor to Forbes What does the marketing crystal ball say for 2022? Several marketing prognosticators shared their marketing predictions for the coming year: 1. Prediction: People will buy brands, not products.   “Although brand awareness is not anything new, in 2022 and beyond we will find consumers that are less focused on buying...
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Data-Driven Marketing
By Jim McNulty Gone are the days when business decisions are made solely with your gut. In a time where technology allows us access to more information than ever before, the opportunity to minimize as much risk as possible is available at your fingertips. Data-driven decision-making is one major key. To some, this term may...
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Brand Loyalty
by Marketing Charts During the pandemic, consumers report that they have stopped buying from a brand for a number of reasons, one of which was that the brand was sold out. Indeed, most respondents to a survey [download page] from inriver say they are likely to purchase a similar product from a different brand if the item they want...
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Customer-Centric Marketing
By Jason Grunberg, Forbes Councils Member After a difficult two years, marketers have more agility and more online savvy than ever before. Now for the scary part: So do customers, and they’re not slowing down. At the simplest level, marketers are faced with the challenge of creating a unified experience across every touchpoint. That means...
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