Category

Data and Technology
Data-Driven Marketing
by MarketingCharts A full 85% of US organizations are increasing their focus on data experience to become more data-driven as a business. This is per a report [download page] from Experian that examines how organizations are approaching data management and what makes for a great data experience. The survey of more than 500 representatives, including C-suite executives,...
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email marketing
by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...
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social media marketing
by Jock Breitwieser, contributor to Business2Community It’s time to get personal with your social media strategy. The algorithms of popular sites like Facebook and Instagram are changing quickly, so it can be difficult for potential customers or clients to see your updates even when you post them manually. With nearly 3 billion users, Facebook is...
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Customer Data
by Allison Schiff, AdExchanger Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on...
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Customer Data
by Marketing Charts Third-party cookies have been a proven data source for many advertisers for some time now, but amid cookie deprecation as data restrictions tighten and tech companies like Apple and Google make it harder to track users, there is now a push to find alternatives to using cookies. A new study from LiveIntent and Advertiser Perceptions puts the...
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Data-Driven Marketing
By Randi Mohr, VP of Customer Success and Marketing, Whereoware Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that...
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Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
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Pandemic Shopping
by Daphne Howland, Marketing Dive Dive Brief: Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% “highly optimistic” about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are “very or somewhat concerned” about holiday plans being disrupted by...
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email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
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Digital Advertising
By Megan Sullivan-Jenkins, Senior Director of Marketing & Communications at Choozle Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes have spurred conversations about how digital transformation will take...
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