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Data and Technology
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by Marketing Charts Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also increased...
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by Dhruv Mehta, Contributor to MultiChannel Merchant Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement...
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Brand Loyalty
by Marketing Charts It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many. Through all this, a report [download page] from Merkle reveals...
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Brand Strategy
by Alistair Norman, contributor to Business 2 Community Essential aspects of building a lasting and impactful brand Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Customer Journey
by Business2Comunity When it comes to a successful digital marketing campaign, understanding the customer journey plays a significant factor. You may wonder, what is the customer journey? Simply put, The customer journey is a map of how a customer takes from when he first interacts with the brand to the time he makes a purchase....
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Marketing IT CX
By Marketing Charts Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today. Research from WARC shows that marketers have made customer experience their primary priority for digital transformation. However,...
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Cookie-Less Advertising
by AdExchanger The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the involvement of more organizational participants in acquiring, utilizing and maintaining user data in a compliant way. We spend a lot of time discussing strategies to accomplish this with clients who sit on...
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Email Marketing Benchmarks
by Marketing Charts Email marketers are still feeling the challenge that comes with competition in the inbox and maintaining an engaged list. So, how long does it take for recipients to engage with emails campaigns? Here are some of the latest email benchmarks from GetResponse. The analysis of 5.5 billion emails sent by GetResponse customers with at least 1,000 contacts...
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Digital Transformation
Marketers and customers are locked in a continuum of ongoing change by MarTech Today On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening...
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