Category

Data and Technology
Cookie-Less Advertising Video
Part 2 – New Future Solutions Check out part 2 in our video discussion series regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the...
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Marketing Technology
by Larisa Bedgood, V12 In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue...
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Cookie_Less Advertising
Part 1 – The Changes Happening Today Check out this discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world? Click here...
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Consumer Data
by Boaz Grinvald, Contributor to Business 2 Community Last year (2019) businesses invested 49 billion U.S. dollars in big data analytics. Data is fast becoming the “gold” of the information age and mining this data is becoming a major goal for brands and a competitive advantage. As consumers, we’re also constantly generating and sharing data, which makes...
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Marketing Technology
by Marketing Charts At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say that marketing and service innovations introduced during the pandemic are here to...
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Location Marketing
by Marketing Charts More and more companies are collecting and using location data, and new data suggests that the primary reason for doing so is to identify new consumer markets. A new report [download page] from FourSquare and Advertiser Perceptions shows that nearly three-quarters (73%) of the marketing decision-makers surveyed use location data for this purpose. But...
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Customer Data Platform
by Marketing Charts The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer engagement and enhanced digital advertising, among other benefits. Respondents had several objectives in mind with varying...
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Marketing Strategy
by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...
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Marketing Evolution
by Marketing Charts Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading marketers from around the world conducted by...
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Digital Marketing
By Cindy Liu, eMarketer In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. We estimate that this year, more than 204 million people ages 14 and older will make an online purchase,...
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