Category

Data and Technology
marketing data
by Ad Exchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics, both at Accenture Interactive. Despite the abundance of consumer data caused...
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Email Marketing 2020
by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...
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Digital Analytics
by Marketing Charts Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives, according to a report [pdf] from Google and Forrester Consulting. The study, exploring the future of analytics, finds that while firms are making progress with their tools and capabilities, there is some room for improvement....
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Customer Journey Mapping
by Mary Dolan, contributor to Business 2 Community When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times. Taken individually, these words may feel a little tiresome. But together?...
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Customer Data Platform
by V12 Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders,...
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Digital Marketing
by Dan Taylor, Think with Google If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies for changing consumer behavior....
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third-party cookies
By Rebecca Sentance, Econsultancy With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do...
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Customer Data
by Javeria Gauhar, Contributor to Digital Doughnut Here we’ll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences. Companies often require third-party data such as social media data to be part of their existing customer data. This allows businesses to create personalized experiences, run targeted marketing campaigns, create...
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Third-Party Cookies
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Third-Party Cookies
In this short video clip, our panel discusses the decline of cookies and the transition of marketing & advertising. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new...
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