Category

Data and Technology
Marketing Data
by Marketing Charts Data factors into the strategic decisions made by a majority of today’s marketers. A new survey [download page] from Ascend2 found that one-quarter of marketers are using marketing data as part of every strategic decision, while another 44% report that data plays a part in their decision-making most of the time. However, a moderate...
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Digital Marketing Next Best Action
by  Jomer Gregorio, founder of Digital Marketing Philippines and CJG Digital Marketing. Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them....
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Customer Data Platform
by Patrick Tripp Senior Vice President, Product Marketing, Cheetah Digital Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building...
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Next Best Action Video
In this 1 minute video, Andy Frawley, CEO of V12, shares his insights on the data privacy environment. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Next Best Action Video
In this short video, Andy Frawley, CEO of V12, discusses how analytics can be used to improve marketing outcomes. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Artificial Intelligence
by Beatrice Mcgraw, Digital Marketing Manager at international B2B marketplace ExportHub. Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on...
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Third-Party Cookies
by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...
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Retail Marketing 2020
by Marketing Evolution With 2020 upon us, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience this year. Already, customers are capable of making purchases at any time and place, giving them a considerable amount of control over their path to purchase. To stay relevant with these consumer-centric trends in retail,...
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Next Best Action
(> 1 minute) Andy Frawley discusses how the concept of customer connections is evolving. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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This episode features Andy Frawley, CEO of V12, as he discusses his book “Igniting Customer Connections”.  The book showcases lessons about how brands are driving their businesses by delivering the kinds of experiences that consumers demand.Specific topics featured in this episode include: How Emotion Impacts MarketingThe Role of Data, Technology and CreativeAtomic Moments of TruthReturn...
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