Category

Data and Technology
Customer Data
by Marketing Charts Third-party cookies have been a proven data source for many advertisers for some time now, but amid cookie deprecation as data restrictions tighten and tech companies like Apple and Google make it harder to track users, there is now a push to find alternatives to using cookies. A new study from LiveIntent and Advertiser Perceptions puts the...
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Data-Driven Marketing
By Randi Mohr, VP of Customer Success and Marketing, Whereoware Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that...
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Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
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Pandemic Shopping
by Daphne Howland, Marketing Dive Dive Brief: Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% “highly optimistic” about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are “very or somewhat concerned” about holiday plans being disrupted by...
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email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
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Digital Advertising
By Megan Sullivan-Jenkins, Senior Director of Marketing & Communications at Choozle Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes have spurred conversations about how digital transformation will take...
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Data-Driven Marketing
by Joe McKendrick, Contributor to Forbes Okay, where do we go from here? Companies of all sizes were pushed, full-force, into the digital realm last year to cope with the Covid crisis. Can this be made into a lasting thing? Moving into the next era — propelled by data-driven and forward-looking insights — was the...
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Email Marketing
by Rochelle Williams, Contributor to Business to Community Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates...
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Data-Driven Marketing
by By Lisa Loftis, CMS Wire “Without data, you’re just another person with an opinion.” ― W. Edwards Demming According to the 2021 CMO Survey, 72% of marketers believe that marketing’s role has increased in importance because of the pandemic. And despite a slight decrease in marketing spending over the last year, overall marketing expenditures are expected...
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Digital Transformation
by McKinsey & Company Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital leaders. In mid-2020, the CEO of a Fortune 500 company was looking at the spike in the business’s digital sales and the remarkable speed of its growth. He...
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