Category

General
new mover marketing
by V12 The Ultimate Guide to Turning New Movers into New Customers When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. New mover marketing focuses exclusively on marketing...
Read More
Trends 2022
Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena. Brands have surely used December to take stock of their 2021 performance. As senior marketers start planning, I believe these three key themes are set to be particularly important in 2022: 1. Love for creators...
Read More
email marketing
By Ko Marketing Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Simon recently teamed up with ClickZ to conduct “The State of Email Marketing Survey Report,” and statistics showed that most marketers (46.2%) generally...
Read More
Coronavirus Shopping Behaviors
by Marketing Charts For the past two years, marketers have been trying to overcome challenges from customer behavior changes that have occurred because of the pandemic and resulting economic recession. With the end of the pandemic not immediately in sight, marketers continue to anticipate what kind of impact post-pandemic changes in customer behavior will have on their...
Read More
chicken egg
by CMS Wire If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there’s some confusion around the distinction between segmentation and personalization. A good way to think of this is: Segmentation is a method of...
Read More
Marketing Charts Mover Research
by Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company.  In...
Read More
Online Survey
By Billy Loizou, VP Go To Market APAC, Cheetah Digital The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious consumers — is the move away from third-party data sets and...
Read More
Cookieless Marketing
By Jeremy King, CEO of Attest We are edging ever closer to the end of the era of the third-party cookie. While it means that marketers are going to have to make some big adjustments to adapt to a cookieless world, it also has the potential to herald a new age of compelling and coherent...
Read More
Data-Driven Marketing
By Todd Lebo, CEO of Ascend2 It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape?  What better way to answer a question about data-driven marketing than to collect data on the topic. Research firm, Ascend2,...
Read More
Social Media Marketing 2022
By Pierre DeBois, Contributor to CMS Wire 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what...
Read More
1 2 3 27