Category

General
social media marketing
by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...
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Retail Marketing Coronavirus
by Zsuzsa Kecsmar, contributor on Business2Community The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved ones. Convenience stores are being sieged, as customers hoard stockpiles of everyday goods in preparation for prolonged seclusion. Travel...
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Marketing Strategy
By Susan Hallam, Contributor at The Drum Network Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And when faced with challenges like this, it’s time to turn to The Godfather for that inimitable advice: “Go to the mattresses.” In other words, prepare your business for the long...
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Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
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Customer Retention
by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...
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Coronavirus Marketing
13 digital marketing veterans weigh in on the potential impact of the virus. by Greg Sterling, Contributing Editor to Search Engine Land The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take...
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Digital Marketing Next Best Action
by  Jomer Gregorio, founder of Digital Marketing Philippines and CJG Digital Marketing. Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them....
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Customer Data Platform
by Patrick Tripp Senior Vice President, Product Marketing, Cheetah Digital Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building...
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Retail Customer Experience
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....
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Next Best Action
by Greg Kihlstrom, President and Chief Experience Officer at Cravety. Organizations are increasingly thinking more holistically about how to guide consumers through the buyer’s journey in order to maximize results. A combination of marketers, experience teams, technology teams and others have been gravitating toward optimizing their entire customer experience in order to attract and retain...
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