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Next Best Action
by Greg Kihlstrom, President and Chief Experience Officer at Cravety. Organizations are increasingly thinking more holistically about how to guide consumers through the buyer’s journey in order to maximize results. A combination of marketers, experience teams, technology teams and others have been gravitating toward optimizing their entire customer experience in order to attract and retain...
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Artificial Intelligence
by Beatrice Mcgraw, Digital Marketing Manager at international B2B marketplace ExportHub. Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on...
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Next Best Action Video
In this short video, Andy Frawley, CEO of V12, discusses the role of marketing and project management.
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Third-Party Cookies
by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...
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Next best Action Video
Check out this short video featuring a discussion with Andy Frawley, CEO of V12, on the topic of marketing return on consumer engagement.
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Automotive Marketing
by Leilani Wertens, UpCity How big of an impact can your marketing strategy have on your success this year? Quite a bit, actually. Most automotive consumers don’t have a concrete idea of what they want when they begin the shopping process. Only 32 percent of shoppers know exactly what they wanted at the beginning of their journey....
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Retail Marketing 2020
by Marketing Evolution With 2020 upon us, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience this year. Already, customers are capable of making purchases at any time and place, giving them a considerable amount of control over their path to purchase. To stay relevant with these consumer-centric trends in retail,...
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Next Best Action
Check out this short video as Andy Frawley, CEO of V12, discusses the concept of “Atomic Moments of Truth”
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Next Best Action
1 minute Andy Frawley, CEO of V12, discusses how emotion impacts marketing.
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Next Best Action
< 1 minute Andy Frawley discusses the new marketing business environment.
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