Category

General
Brand Srategy
by Marketing Charts CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital...
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Marketing Statistics 2020
by Marketing Charts Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by companies, with some 62% of top marketers saying that marketing has become...
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Business Growth 2020
by Larisa Bedgood, V12 In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the...
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Agile Strategy
by By Kate Lee, Brimstone Consulting When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, V12 faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. In an environment of sustained, systemic disruption due to the COVID-19...
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Customer Data Platform
by Marketing Charts The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer engagement and enhanced digital advertising, among other benefits. Respondents had several objectives in mind with varying...
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Data Marketplace
by Dan Scudder, CEO of Highland Math Third-party data has been under pressure over the last 12-months. CCPA regulation has increased scrutiny on data privacy.  Industry organizations such as the IAB are developing increased transparency tools through their data labeling initiative.  And major publishers such as The New York Times have announced a transition away...
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Digital Marketing
by Dana Kachan, contributor to Digital Doughnut How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience’s trust? How to ensure your business resilience to the new normal? These and other entrepreneur’s urgent questions are briefly answered below. Let’s...
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social media marketing
by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...
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Retail Marketing Coronavirus
by Zsuzsa Kecsmar, contributor on Business2Community The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved ones. Convenience stores are being sieged, as customers hoard stockpiles of everyday goods in preparation for prolonged seclusion. Travel...
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Marketing Strategy
By Susan Hallam, Contributor at The Drum Network Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And when faced with challenges like this, it’s time to turn to The Godfather for that inimitable advice: “Go to the mattresses.” In other words, prepare your business for the long...
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