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by Marketing Charts Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also increased...
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Customer Experience
by V12 We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile...
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by Dhruv Mehta, Contributor to MultiChannel Merchant Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement...
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Retail Shopper Marketing
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases.  In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers.  Check out some of their great findings below....
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Brand Loyalty
by Marketing Charts It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many. Through all this, a report [download page] from Merkle reveals...
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Brand Strategy
by Alistair Norman, contributor to Business 2 Community Essential aspects of building a lasting and impactful brand Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Customer Journey
by Business2Comunity When it comes to a successful digital marketing campaign, understanding the customer journey plays a significant factor. You may wonder, what is the customer journey? Simply put, The customer journey is a map of how a customer takes from when he first interacts with the brand to the time he makes a purchase....
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Marketing IT CX
By Marketing Charts Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today. Research from WARC shows that marketers have made customer experience their primary priority for digital transformation. However,...
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Customer Experience
by Sarah-Nicole LeFlore, contributor to Customer Think It is essential to offer your customers effortless experiences to keep them coming back. An omnichannel approach facilitates this, with seamless movement across touchpoints along the customer journey. We are living in an era where the most loyal of customers are omnichannel themselves, happily interacting with companies via social media,...
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