Category

Next Best Action
Data Quality
Watch this short video clip on some of the organizational issues that can impact data quality – from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here...
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by Sophia King, Contributor to Business 2 Community Over the past year, Covid has turned traditional marketing strategies on their head. Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritized ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. It’s been a steep learning curve for every business.  Applying tried and...
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Data Quality Marketing Video
Watch this short video clip on how data sources are evolving from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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Marketing Data
by Angela Hausman, Contributor to Business 2 Community. It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid...
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Marketing Trends 2021
by ClickZ One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key themes that will be the heart of brand marketing success. 30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks...
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eCommerce Marketing
by Marketing Charts While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds...
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Loyalty Marketing
How have changes in technology affected loyalty marketing? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here...
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Next Best Action Data Quality Video
Watch our video discussion from the Next Best Action thought leadership forum with Sima Vasa, CEO & Founder of Infinity Squared, and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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2021 Marketing
by Jeremy Fain, CEO and co-founder of Cognitiv Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not a rare commodity. If anything, COVID-19 has reminded...
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Retail Marketing
by Jim Yu, contributor to ClickZ Where should retailers focus their efforts heading into 2021? 30-second summary: The shift to online shopping was already well underway pre-pandemic.Consumers are taking advantage of expanded service offerings to get the products.Customers see digital and in-store as two facets of the same experience.People are looking for brands to deliver...
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