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Customer Experience
by Marketing Charts A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives surveyed for a report from Designit say their organization is committing more budget towards...
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Email Marketing
by Rochelle Williams, Contributor to Business to Community Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates...
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Data-Driven Marketing
by By Lisa Loftis, CMS Wire “Without data, you’re just another person with an opinion.” ― W. Edwards Demming According to the 2021 CMO Survey, 72% of marketers believe that marketing’s role has increased in importance because of the pandemic. And despite a slight decrease in marketing spending over the last year, overall marketing expenditures are expected...
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Digital Transformation
by McKinsey & Company Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital leaders. In mid-2020, the CEO of a Fortune 500 company was looking at the spike in the business’s digital sales and the remarkable speed of its growth. He...
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retail marketing
by Vikas Kalwaniy, Contributor to Business2Community In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a...
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social media marketing
by Digital Doughnut Social media has taken its rightful throne in the world of marketing and for a majority of businesses, social media marketing has become imperative for brand growth. If done the right way, it can boost brand awareness, generate leads, and increase company profits. However, it is not as easy as it seems....
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Customer Experience
by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...
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Email Reactivation
by Syed Balkhi, Contributor to Business2Community Do you have an email list jam-packed with subscribers? Here’s a better question; are your email leads actively engaging with your business and opening your messages? If not, stick around. Email re-engagement is one of the glaring pain points marketers experience when turning prospects into buyers or boosting their...
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Email Marketing
by Kathy Pay, MarTech.org In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through...
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Consumer Personalization
by Marketing Charts With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds (68%) of consumers say they are likely to be loyal customers or purchase...
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