Category

Next Best Action
Customer Data Platform
by Marketing Charts Larger businesses are more likely than medium-sized businesses to have a coordinated and strategic approach to inbound marketing across all media channels. This is according to a new report [download page] from London Research and BlueVenn, which found that 42% of large businesses say they have a coordinated and strategic approach, compared to 25%...
Read More
CTV Marketing
by Marketing Charts Ad-supported streaming video on demand (SVOD) has increased in popularity, with a recent Integral Ad Science (IAS) survey [download page] of more than 1,200 US connected TV users revealing that 9 in 10 (91%) watch some form of ad-supported streaming video content. The majority (63%) of those CTV users who are watching ad-supported CTV are...
Read More
third-party cookies
by Marketing Charts With close to half (47%) of marketers saying they use cookies for advertising purposes, advertising in a cookie-less world will not be without its challenges. New data from Advertiser Perceptions has found that marketers and agencies believe that reporting tops the list of campaign phases that will become more challenging in a world without cookies....
Read More
Customer Data Platform
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
Read More
by ClickZ With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad campaigns. 30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers will lose the ability to target...
Read More
Consumer Holiday Marketing
by JJ Tyson, Contributor to Business 2 Community Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse...
Read More
Customer Data Platform
Customer Data Platforms: Marketing Technology Consolidation and What This Means for Marketers Part of a panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles,...
Read More
Customer Data Platform Video
Check out part 2 of the discussion on the Customer Data Platform market with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. View Part 1 HERE. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources...
Read More
Customer Data Platform
Check out this short video discussion on how Customer Data Platforms have changed marketing dynamics. Part of a panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full...
Read More
ecommerce marketing
by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...
Read More
1 2 3 9