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Marketing Personalization
by eMarketer Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as invasive. Despite transparency initiatives aimed at educating users, how advertisers...
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Email Marketing
By Entrepreneur Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms...
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Purchase Intent
by Destination CRM Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and...
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Social Media Marketing
Article by eMarketer Although the US has begun to reopen post-pandemic, certain trends that started during lockdowns will continue to grow this year. We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion, as noted in our June 2021 report, “Social Commerce Forecasts 2021: How a Trend ‘Made in China’...
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marketing technology
by Chief Marketer The need for speed, the waning of third-party cookies, and budget restrictions are behind what experts contend are among the martech trends below that marketers need to know about. * Taking a DevOps approach to machine learning and AI. By now it’s agreed that AI and machine learning provide organizations with more-sophisticated customer...
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Shopper Data
by Marketing Charts As marketing teams begin to put more emphasis on targeting the “self-reliant buyer,” customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach and how it is helping organizations. Of the more than 1,150 CX, marketing, analytics, and customer care professionals surveyed, nearly 8...
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omnichannel marketing
by Heather Cooper, Business2Community When the COVID-19 pandemic hit in early 2020, virtually all businesses needed to make drastic changes to every aspect of their marketing strategy. Some businesses were quite successful and demonstrated quick and out-of-the-box thinking, while others attempted to cling to the status quo and hoped that the pandemic would fizzle out...
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Direct Mail
by Chief Marketer When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But according to Maureen Powers, President of Direct Marketing for marketing solutions provider RR Donnelley, the problem often...
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Brad Awareness
by Chief Marketer As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent on conversion (lower funnel). Yet, especially during the COVID-19 pandemic, brands concentrated on trying to convert prospects into buyers rather...
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Social Media Marketing
by Chief Marketer A recent Sprout Social report about consumer and marketing trends on social media suggests that marketers should use Facebook most frequently to reach consumers in 2021 and make customer service a priority via social, according to reporting from PRNEWS. The survey questioned 1,002 U.S. consumers and 1,001 U.S. marketers in early April 2020 and...
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