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Next Best Action
third-party cookies video
In this short video clip, our panel discusses the decline of cookies and technology that will possibly become a replacement for the cookie. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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third-party cookies
by Rebecca Sentance, contributor at Econsultancy With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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Next Best Action
In this short video clip, our panel discusses the decline of cookies and the future of the new marketing ecosystem in a cookie-less world. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can...
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omnichannel marketing
by Marketing Charts When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to multichannel campaigns reported when direct mail is part of the...
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Cookie-Less Advertising Video
Part 2 – New Future Solutions Check out part 2 in our video discussion series regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the...
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Cookie_Less Advertising
Part 1 – The Changes Happening Today Check out this discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world? Click here...
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Coronavirus Marketing
by Marketing Charts Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue...
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Brand Srategy
by Marketing Charts CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital...
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coronavirus marketing
by Larisa Bedgood, V12 Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers...
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