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Pandemic Shopping
by Daphne Howland, Marketing Dive Dive Brief: Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% “highly optimistic” about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are “very or somewhat concerned” about holiday plans being disrupted by...
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email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
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online retail
by Forbes Communications Council When you look at the retail industry and see e-commerce booming as brick-and-mortar sales continue to decline, it’s easy to speculate that traditional retail is dying. However, while sales at physical stores have been decreasing for some time, the explosion of online sales during the pandemic as consumers did much of...
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Digital Advertising
By Megan Sullivan-Jenkins, Senior Director of Marketing & Communications at Choozle Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes have spurred conversations about how digital transformation will take...
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Customer Experience
by Marketing Charts A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives surveyed for a report from Designit say their organization is committing more budget towards...
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Email Marketing
by Rochelle Williams, Contributor to Business to Community Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates...
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Data-Driven Marketing
by By Lisa Loftis, CMS Wire “Without data, you’re just another person with an opinion.” ― W. Edwards Demming According to the 2021 CMO Survey, 72% of marketers believe that marketing’s role has increased in importance because of the pandemic. And despite a slight decrease in marketing spending over the last year, overall marketing expenditures are expected...
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Digital Transformation
by McKinsey & Company Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital leaders. In mid-2020, the CEO of a Fortune 500 company was looking at the spike in the business’s digital sales and the remarkable speed of its growth. He...
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retail marketing
by Vikas Kalwaniy, Contributor to Business2Community In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a...
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social media marketing
by Digital Doughnut Social media has taken its rightful throne in the world of marketing and for a majority of businesses, social media marketing has become imperative for brand growth. If done the right way, it can boost brand awareness, generate leads, and increase company profits. However, it is not as easy as it seems....
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