Category

Next Best Action
Marketing Strategy
by ClickZ 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on those insights, we recommend these four areas be considered when planning for a successful 2021: Take scenario plans seriously, so you’re prepared for anything.Digital advertising will...
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Loyalty Marketing
Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
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Customer Experience
by Marketing Charts Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) – but that doesn’t come without its obstacles. Here’s what Gartner discovered about CX delivery from a survey of...
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marketing 2021
by ClickZ ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond.Our Advisory Board members consist of...
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Customer Data Platform Video
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
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Consumer Shopping Behavior
by Emarketer A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase. Consumers are also intending to lean on Amazon heavily this holiday...
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Customer Data Platform
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
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holiday marketing
by Chris Weissman, Contributor to Business 2 Community Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some...
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Digital Marketing
by Marketing Charts Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report [download page] for 2020. Here’s a roundup of the report’s findings on digital marketers’ goals for the year ahead. Acquisition and Upselling Are Equally High Priorities Based...
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Watch part 1 of the discussion on loyalty marketing with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12.  Stay tuned for Part II. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
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