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Digital Marketing
by Dan Taylor, Think with Google If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies for changing consumer behavior....
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micro-moment marketing
by Deni Kaziyska, contributor to Digital Doughnut The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new customers, and drive sales.  Today’s customer interactions with brands have multiplied in comparison to a...
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Customer Loyalty
by MarketingCharts More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well as the benefits they are likely to see with membership...
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Customer Experience Marketing 2020
by Marketing Charts Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief Marketer. The study, which is based on two surveys — the...
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Third-Party Cookies
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Third-Party Cookies
In this short video clip, our panel discusses the decline of cookies and the transition of marketing & advertising. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new...
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Omnichannel Marketing
Consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. Omnichannel marketing is an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last. In recent findings from PFL and Demand Metric, marketers who use 4 to 6...
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third-party cookies video
In this short video clip, our panel discusses the decline of cookies and technology that will possibly become a replacement for the cookie. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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third-party cookies
by Rebecca Sentance, contributor at Econsultancy With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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