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Next Best Action
Next Best Action
In this short video clip, our panel discusses the decline of cookies and the future of the new marketing ecosystem in a cookie-less world. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can...
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omnichannel marketing
by Marketing Charts When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to multichannel campaigns reported when direct mail is part of the...
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Cookie-Less Advertising Video
Part 2 – New Future Solutions Check out part 2 in our video discussion series regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the...
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Cookie_Less Advertising
Part 1 – The Changes Happening Today Check out this discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world? Click here...
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Coronavirus Marketing
by Marketing Charts Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue...
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Brand Srategy
by Marketing Charts CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital...
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coronavirus marketing
by Larisa Bedgood, V12 Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers...
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Marketing Strategy
posted on AMA.org The top emerging marketing strategies and missed opportunities from the special COVID-19 edition of The CMO Survey As a company’s meet-and-greet function, marketing’s most important job is to identify, engage with and convert customers into valuable assets that create long-term cash streams. This role has been upended during COVID-19. Marketers have had...
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Consumer Data
by Boaz Grinvald, Contributor to Business 2 Community Last year (2019) businesses invested 49 billion U.S. dollars in big data analytics. Data is fast becoming the “gold” of the information age and mining this data is becoming a major goal for brands and a competitive advantage. As consumers, we’re also constantly generating and sharing data, which makes...
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Customer Experience
by Larisa Bedgood, V12 Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands...
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