Category

Next Best Action
coronavirus marketing
by MarketingCharts Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to...
Read More
Customer Experience Podcast
In this special edition of the Connecting the Dots podcast, we speak with three experts about life for CX professionals after the coronavirus pandemic. In January 2020, Forrester predicted that the role of the customer experience professional had reached a crossroads, and that as many as one in four CX pros could lose their jobs through the year because...
Read More
Coronavirus Marketing News
Check out this discussion with BlackFin360 Founder, Tom Edwards; V12 CEO, Andy Frawley; and V12 President, Anders Ekman. The discussion focuses on how brands are adapting in this unprecedented time and themes we are seeing across industries. This is part 2 in a 2-part series. Check out Part 1 Here: https://vimeo.com/410587036
Read More
Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
Read More
Buy Car Online
by The Zebra When it comes to car shopping, Americans aren’t thrilled by the typical car-buying experience. Spending valuable weekend hours at the dealership in a high-pressure and time-consuming buying process seems more like a dreaded chore for most. Could these pain points be streamlined via an online car shopping experience? To get a better...
Read More
Customer Retention
by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...
Read More
Retail Customer Experience
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....
Read More
Next Best Action Video
In this 1 minute video, Andy Frawley, CEO of V12, shares his insights on the data privacy environment. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
Read More
Next Best Action
by Greg Kihlstrom, President and Chief Experience Officer at Cravety. Organizations are increasingly thinking more holistically about how to guide consumers through the buyer’s journey in order to maximize results. A combination of marketers, experience teams, technology teams and others have been gravitating toward optimizing their entire customer experience in order to attract and retain...
Read More
Next Best Action Video
In this short video, Andy Frawley, CEO of V12, discusses how analytics can be used to improve marketing outcomes. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
Read More
1 21 22 23 24 25