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Customer Experience
by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...
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Email Reactivation
by Syed Balkhi, Contributor to Business2Community Do you have an email list jam-packed with subscribers? Here’s a better question; are your email leads actively engaging with your business and opening your messages? If not, stick around. Email re-engagement is one of the glaring pain points marketers experience when turning prospects into buyers or boosting their...
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Email Marketing
by Kathy Pay, MarTech.org In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through...
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Consumer Personalization
by Marketing Charts With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds (68%) of consumers say they are likely to be loyal customers or purchase...
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Coronavirus Consumer Behavior
by McKinsey & Company US consumers started spending at increased rates in Q2 2021, giving shape to the next normal. Given the recent surge of the Delta variant, we will continue to track changes in consumer sentiment and behavior as the next normal continues to evolve. Trend 1: US consumer spend recovered in Q2 2021, driven...
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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know. Email...
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Personalized Marketing
by Andrew Steele, contributor to Customer Think There’s no doubt personalization is a critical part of the modern-day customer experience. And most brands and business owners fundamentally get that, but actually achieving it is another story. For instance, according to a post-pandemic survey published by Salesforce, more than two-thirds of consumers expect brands to understand...
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Location Marketing
by Sarah Sluis, contributor to AdExchanger Prior to the digital revolution, location data was explicit – it referred to fixed physical stores. Today, location data matters because people check their phones before they walk into a store, as evidenced by 200% annual growth in “where to buy” and “near me” mobile queries since 2017 (Think...
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by Chad White, Contributor to CMS Wire Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly...
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Customer Data
by Michael Gerard, Contributor to MultiChannel Merchant Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention,...
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