Category

Next Best Action
Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
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Buy Car Online
by The Zebra When it comes to car shopping, Americans aren’t thrilled by the typical car-buying experience. Spending valuable weekend hours at the dealership in a high-pressure and time-consuming buying process seems more like a dreaded chore for most. Could these pain points be streamlined via an online car shopping experience? To get a better...
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Customer Retention
by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...
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Retail Customer Experience
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....
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Next Best Action Video
In this 1 minute video, Andy Frawley, CEO of V12, shares his insights on the data privacy environment. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Next Best Action
by Greg Kihlstrom, President and Chief Experience Officer at Cravety. Organizations are increasingly thinking more holistically about how to guide consumers through the buyer’s journey in order to maximize results. A combination of marketers, experience teams, technology teams and others have been gravitating toward optimizing their entire customer experience in order to attract and retain...
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Next Best Action Video
In this short video, Andy Frawley, CEO of V12, discusses how analytics can be used to improve marketing outcomes. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Artificial Intelligence
by Beatrice Mcgraw, Digital Marketing Manager at international B2B marketplace ExportHub. Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on...
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Next Best Action Video
In this short video, Andy Frawley, CEO of V12, discusses the role of marketing and project management.
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Third-Party Cookies
by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...
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