Category

Next Best Action
Next Best Action
(1 minute, 31 seconds) Andy Frawley discusses his career path and what led to writing his book, Igniting Customer Connections
Read More
This episode features Andy Frawley, CEO of V12, as he discusses his book “Igniting Customer Connections”.  The book showcases lessons about how brands are driving their businesses by delivering the kinds of experiences that consumers demand.Specific topics featured in this episode include: How Emotion Impacts MarketingThe Role of Data, Technology and CreativeAtomic Moments of TruthReturn...
Read More
Return on Experience X Engagement is a quantifiable way of proving the business aspect of your marketing efforts.
Read More
Atomic Moments of Truth have the power to create or destroy business value. Every moment is an opportunity to impact Engagement and Experience.
Read More
customer experience
“Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff,
Read More
Car Shopping
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. In this webinar, V12, the industry leader in automotive VIN data, explores cutting edge customer acquisition solutions specifically tailored for auto dealers.
Read More
customer experience
“You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA.
Read More
1 3 4 5