Category

Next Best Action
Next Best Action
Check out this short video as Andy Frawley, CEO of V12, discusses the concept of “Atomic Moments of Truth”
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Next Best Action
1 minute Andy Frawley, CEO of V12, discusses how emotion impacts marketing.
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Next Best Action
< 1 minute Andy Frawley discusses the new marketing business environment.
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Marketing Data
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...
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Next Best Action
(> 1 minute) Andy Frawley discusses how the concept of customer connections is evolving. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Next Best Action
by Shopkick.comBrands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Next best action marketing is the evaluation of a consumer’s past behavior, recent actions, interests, and needs to identify the most effective action in terms of marketing efforts. Gallup analysts found that companies which apply the principles of...
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Next Best Action
(1 minute, 31 seconds) Andy Frawley discusses his career path and what led to writing his book, Igniting Customer Connections
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This episode features Andy Frawley, CEO of V12, as he discusses his book “Igniting Customer Connections”.  The book showcases lessons about how brands are driving their businesses by delivering the kinds of experiences that consumers demand.Specific topics featured in this episode include: How Emotion Impacts MarketingThe Role of Data, Technology and CreativeAtomic Moments of TruthReturn...
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Return on Experience X Engagement is a quantifiable way of proving the business aspect of your marketing efforts.
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Atomic Moments of Truth have the power to create or destroy business value. Every moment is an opportunity to impact Engagement and Experience.
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