Category

Retail
Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
Read More
eCommerce Marketing
by Marketing Charts While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds...
Read More
Loyalty Marketing
How have changes in technology affected loyalty marketing? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here...
Read More
Retail Marketing
by Jim Yu, contributor to ClickZ Where should retailers focus their efforts heading into 2021? 30-second summary: The shift to online shopping was already well underway pre-pandemic.Consumers are taking advantage of expanded service offerings to get the products.Customers see digital and in-store as two facets of the same experience.People are looking for brands to deliver...
Read More
Loyalty Marketing
Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
Read More
Customer Experience
by Marketing Charts Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) – but that doesn’t come without its obstacles. Here’s what Gartner discovered about CX delivery from a survey of...
Read More
Consumer Shopping Behavior
by Emarketer A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase. Consumers are also intending to lean on Amazon heavily this holiday...
Read More
loyalty marketing video
Watch part II of the discussion on loyalty marketing with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12.  (Watch Part I Here). Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
Read More
holiday marketing
by Chris Weissman, Contributor to Business 2 Community Just as Covid-19 has impacted our personal and work lives, so has it disrupted consumer markets in more ways than one. But how things would shake out post-lockdown has been a big question since March. Now, with California research outfit Ignite Visibility’s latest study, we finally have some...
Read More
Watch part 1 of the discussion on loyalty marketing with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12.  Stay tuned for Part II. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
Read More
1 2 3 4