Category

Retail
Social Media Marketing 2022
By Pierre DeBois, Contributor to CMS Wire 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what...
Read More
Brand Loyalty
by Marketing Charts During the pandemic, consumers report that they have stopped buying from a brand for a number of reasons, one of which was that the brand was sold out. Indeed, most respondents to a survey [download page] from inriver say they are likely to purchase a similar product from a different brand if the item they want...
Read More
Omnichannel Marketing
61% of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company LONDON and NEW YORK, Dec. 07, 2021 (GLOBE NEWSWIRE) — Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced the results of a global survey that uncovers consumer...
Read More
Marketing Trends 2022
The pandemic may have meant that original marketing plans for 2020 and 2021 were torn up, but – fingers crossed – marketers will be looking to a return to a more predictable way of life in 2022 as the world adjusts to life with Covid-19. So what will be the big trends that marketers will...
Read More
New Movers
Unpacking 2021’s New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older.  In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. ...
Read More
social media marketing
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of channels...
Read More
Customer Experience Strategy
By Phil Britt, Contributor to CMS Wire Customer experience is critical to business success. CX drives over two-thirds of customer loyalty, outperforming brand and price combined. Delivering an easy and convenient interaction experience creates a good impression, but not one that lasts, according to Gartner in a recent report, Creating a High-Impact Customer Experience Strategy. “Companies...
Read More
Pandemic Customer Shopping
By Elizabeth Roscoe, Contributor to ClickZ Every brand has a style guide and every CMO has an entire set of teams that operate against those brand guidelines. While every company is accelerating digital transformation investments to upgrade customer experiences, two questions executives need to ask are “how did people and their core values and aspirations change...
Read More
Holiday Email Marketing
By Marika Zinca, Contributor to Business2Community The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that...
Read More
Shopping Habits
By Mike Gray, Director of Client Partnerships, EMEA at MiQ Staying at home has changed the world. We’ve witnessed the way consumers around the world have adapted to change, but also how the advertising industry and their clients responded to these shifts.  For marketers, this has meant having to learn and reshape their strategies in...
Read More
1 2 3 10