Category

Retail
Customer Experience
by V12 We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile...
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by Dhruv Mehta, Contributor to MultiChannel Merchant Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement...
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Retail Shopper Marketing
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases.  In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers.  Check out some of their great findings below....
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Customer Experience
by Sarah-Nicole LeFlore, contributor to Customer Think It is essential to offer your customers effortless experiences to keep them coming back. An omnichannel approach facilitates this, with seamless movement across touchpoints along the customer journey. We are living in an era where the most loyal of customers are omnichannel themselves, happily interacting with companies via social media,...
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Omnichannel Retail Marketing
by Rimma Kats, Insider Intelligence / eMarketer Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors. If some brands didn’t have much of a digital presence before, the pandemic certainly accelerated their push. In a September 2020 survey...
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Curbside Pickup
by Dan Berthiaume, Chain Store Age Omnichannel demand is generally up as a result of COVID-19, but one offering is especially popular. According to a new survey of 2,000 U.S. consumers from virtual queuing solution provider Qudini, overall, 82% of respondents said they would find contactless pickup services that enable them to collect their orders...
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Social Media Marketing
by ClickZ The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders. 30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus...
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Retail Marketing
by Sara Richter, contributor to Digital Doughnut 2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels slightly redundant; the changes that we’d predict for the coming years have already happened. Covid has...
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Customer Experience
by Leigh Gammons , contributor to Digital Doughnut 2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe – with people and businesses alike being put under significant strain through periods of continued lockdown and social distancing measures. Businesses have needed to...
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Email Marketing
by V12 Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...
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