Category

Retail
Customer Experience
by Larisa Bedgood, V12 Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands...
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Retail Coronavirus News
by by Alexandra Samet, eMarketer After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing store closures, stay-at-home orders and declined demand for nonessential goods. As a result, we now expect there to be a 10.5%...
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coronavirus retail
By Dan Berthiaume, Chain Store Age A new survey reveals anxieties and expectations consumers have about shopping in stores as COVID-19 restrictions are lifted. Once non-essential retailers reopen, 61% of consumers plan to visit apparel, shoe and accessories stores, according to a survey from shopping rewards app Shopkick. Next on the list is beauty stores...
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Coronavirus Consumer Shopping
by eMarketer Editors Life is different during a pandemic, and that includes shopping. Retail businesses are closed in most states, and the ones that are open are doing business differently with social distancing practices like curbside pickup. And consumers are shifting more to ecommerce out of necessity. Ipsos and USA Today surveyed US adults March...
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Retail Coronavirus
by Berenika Teter, Contributor at Digital Douhnut It’s been more than a month since the Covid19 quarantine paired with multiple restrictions were imposed, affecting the economies around the world. As a result, the situation is increasingly difficult not only for citizens but also for certain industries like retail. Many shops remain open, but this doesn’t...
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Coronavirus Retail News
by Berenika Teter, Digital Doughnut According to Salesforce, 62% of baby boomers and 58% of generation Z still prefer shopping in physical stores. In tough times like these, though, going to a brick-and-mortar shop might not be an option. In fact, even with the COVID-19 quarantine being over, customers may be likely to avoid crowded places for a little...
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Shopping Online Coronavirus
by Lauren Freedman, Digital Commerce 360 Amid the coronavirus pandemic, cars will become safe havens for shopping and mobile devices will be central. Shoppers will use smartphones to locate products before heading to stores, while in stores to make purchases and to enhance efficiency during these chaotic times. There is a feeling of panic. The...
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retail industry coronavirus
By Nikki Gilliland, Econsultancy Primark is one of the latest retailers to announce the temporary closure of some of its stores, in a bid to help stop the spread of coronavirus. It has closed outlets in Italy, France, Spain, and Austria (where 30% of its revenue is generated), while its UK and Northern Ireland stores...
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Retail Marketing Coronavirus
by Zsuzsa Kecsmar, contributor on Business2Community The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved ones. Convenience stores are being sieged, as customers hoard stockpiles of everyday goods in preparation for prolonged seclusion. Travel...
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Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
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