Category

Retail
email marketing
by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...
Read More
Market Segmentation
by Emily Standley, Contributor to Business2Community An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your audience after all and where exactly are they? Understanding your target customer will allow you to create the most...
Read More
Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
Read More
Pandemic Shopping
by Daphne Howland, Marketing Dive Dive Brief: Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% “highly optimistic” about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are “very or somewhat concerned” about holiday plans being disrupted by...
Read More
email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
Read More
online retail
by Forbes Communications Council When you look at the retail industry and see e-commerce booming as brick-and-mortar sales continue to decline, it’s easy to speculate that traditional retail is dying. However, while sales at physical stores have been decreasing for some time, the explosion of online sales during the pandemic as consumers did much of...
Read More
Customer Experience
by Marketing Charts A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives surveyed for a report from Designit say their organization is committing more budget towards...
Read More
retail marketing
by Vikas Kalwaniy, Contributor to Business2Community In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a...
Read More
Data-Driven Marketing
by Marketing Charts Some 8 in 10 (81% of) marketing leaders believe that they must transform their marketing in order to be competitive. That said, these leaders remain optimistic, with the latest State of Marketing report [download page] from Salesforce revealing that two-thirds expect revenue growth in the coming 12 to 18 months. A vast majority of...
Read More
Customer Experience
by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...
Read More
1 2 3 8