Category

Retail
Marketing Personalization
by eMarketer Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as invasive. Despite transparency initiatives aimed at educating users, how advertisers...
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Purchase Intent
by Destination CRM Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and...
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Social Media Marketing
Article by eMarketer Although the US has begun to reopen post-pandemic, certain trends that started during lockdowns will continue to grow this year. We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion, as noted in our June 2021 report, “Social Commerce Forecasts 2021: How a Trend ‘Made in China’...
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Online Shopping
By Shane Jones, Contributor to Business2Community Far too often, brands think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and error. What if there were a distinctive set of...
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ecommerce marketing
by Katarina White, Contributor to Business2Community Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level...
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online shopping
by Marketing Charts Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or feature since the start of the pandemic. Here’s...
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Social Media Marketing
by Pamela Bump, HubSpot Over the past year, we’ve seen a shift in the way brands promote their products or services on social media.  And, as social media popularity continues to grow — we reached over 3.6 billion social media users globally in 2020 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re...
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ecommerce trends
by New Digital Age Remember a time when we were free to easily travel overseas, meet people indoors, and shop without restrictions? It feels like a different world now. And when it comes to ecommerce, it actually was. Current ecommerce trends show that things will never be the same again. These numbers say it all:...
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Social Media Brand Engagement
By Marketing Charts The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly (27%) compared to a year ago. Increased social media...
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Consumer Shopping Pandemic
by Rachel Monfre, Contributor to MultiChannel Merchant During the COVID pandemic, consumers have grown accustomed to a new standard of service from the companies they do business with. Innovative brands are offering conveniences and procedures that ease the burdens of living with the reality of COVID, and permanently altering customer expectations in the process. Despite...
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