Category

Retail
Consumer Holiday Marketing
by JJ Tyson, Contributor to Business 2 Community Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse...
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coronvirus marketing
by McKinsey & Company Heading into the fall season, there is a renewed sense of caution as coronavirus cases soar in parts of the world. While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is significant variance in how consumers respond to the crisis...
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ecommerce marketing
by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...
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Consumer Marketing
by Sherry Chiger, Chief Marketer Even coming into 2020, shopper marketing was in flux. Brands and retailers had already started augmenting in-store tactics such as endcaps, shelf talkers, and sampling with mobile and online tools and strategies. Nonetheless, Shaun Brown, Momentum’s SVP, North America shopper practice and discipline lead, estimates that 80 percent of the...
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Holiday Marketing
by Alysse Phipps, Contributor to CXL. Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales.  While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than half of their holiday...
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Customer Experience
Have you ever considered how your brand makes your customers feel? The emotions it invokes in them? Do you see your customers turning into confessed brand advocates? If the answer to all these questions is no, then the (CX) Force, my friend, is not with you. CX in the modern age Customer experience today has evolved from being merely isolated...
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coronavirus news
by McKinsey & Company As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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Customer Experience
by Larisa Bedgood, V12 Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands...
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Retail Coronavirus News
by by Alexandra Samet, eMarketer After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing store closures, stay-at-home orders and declined demand for nonessential goods. As a result, we now expect there to be a 10.5%...
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