Category

Retail
Pandemic Shopping
by Daphne Howland, Marketing Dive Dive Brief: Consumers are retrenching in the face of the delta variant of the coronavirus, with 20% “highly optimistic” about a return to normal, down from a third at the beginning of the summer, according to Numerator research. Nearly 60% are “very or somewhat concerned” about holiday plans being disrupted by...
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email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
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online retail
by Forbes Communications Council When you look at the retail industry and see e-commerce booming as brick-and-mortar sales continue to decline, it’s easy to speculate that traditional retail is dying. However, while sales at physical stores have been decreasing for some time, the explosion of online sales during the pandemic as consumers did much of...
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Customer Experience
by Marketing Charts A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives surveyed for a report from Designit say their organization is committing more budget towards...
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retail marketing
by Vikas Kalwaniy, Contributor to Business2Community In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a...
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Data-Driven Marketing
by Marketing Charts Some 8 in 10 (81% of) marketing leaders believe that they must transform their marketing in order to be competitive. That said, these leaders remain optimistic, with the latest State of Marketing report [download page] from Salesforce revealing that two-thirds expect revenue growth in the coming 12 to 18 months. A vast majority of...
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Customer Experience
by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...
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Email Reactivation
by Syed Balkhi, Contributor to Business2Community Do you have an email list jam-packed with subscribers? Here’s a better question; are your email leads actively engaging with your business and opening your messages? If not, stick around. Email re-engagement is one of the glaring pain points marketers experience when turning prospects into buyers or boosting their...
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Consumer Personalization
by Marketing Charts With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds (68%) of consumers say they are likely to be loyal customers or purchase...
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Coronavirus Consumer Behavior
by McKinsey & Company US consumers started spending at increased rates in Q2 2021, giving shape to the next normal. Given the recent surge of the Delta variant, we will continue to track changes in consumer sentiment and behavior as the next normal continues to evolve. Trend 1: US consumer spend recovered in Q2 2021, driven...
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