Category

Retail
Personalized Marketing
by Andrew Steele, contributor to Customer Think There’s no doubt personalization is a critical part of the modern-day customer experience. And most brands and business owners fundamentally get that, but actually achieving it is another story. For instance, according to a post-pandemic survey published by Salesforce, more than two-thirds of consumers expect brands to understand...
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Social Media Marketing
by Lindsay Paramore, contributor to Business 2 Community With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just...
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Social Media Marketing
by Erika Taylor Montgomery, contributor to Business2Community Why do so many businesses, brands and individuals prioritize their social media marketing? They understand its importance and how it adds value to their business. Now that consumers most often interact with companies in a way that is not face-to-face, prioritizing social media has become an ideal way...
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Baby Boomers Spending
by Marketing Charts Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation of consumers? A recent report from GWI provides some insight....
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Small Business Marketing
by Marketing Charts In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that some 4 in 10 (41%) have purchased from small businesses more than...
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Customer Loyalty
by Morgan Molnar, Momentive 2020 gave retailers an opportunity to test the staying power of their house brands. As panic-shopping cleared grocery shelves, house brands were snapped up by consumers who were willing to purchase a new, more affordable label. With the shelves fully restocked and spending levels projected to rise, will consumers continue to...
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Marketing Personalization
by eMarketer Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as invasive. Despite transparency initiatives aimed at educating users, how advertisers...
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Purchase Intent
by Destination CRM Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and...
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Social Media Marketing
Article by eMarketer Although the US has begun to reopen post-pandemic, certain trends that started during lockdowns will continue to grow this year. We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion, as noted in our June 2021 report, “Social Commerce Forecasts 2021: How a Trend ‘Made in China’...
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Online Shopping
By Shane Jones, Contributor to Business2Community Far too often, brands think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and error. What if there were a distinctive set of...
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