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Direct Mail
by Chief Marketer When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But according to Maureen Powers, President of Direct Marketing for marketing solutions provider RR Donnelley, the problem often...
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Omnichannel Marketing
With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen.  Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...
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Gen Z Consumers
by Edwin Boadu, contributor to clickZ With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor digital experiences – here’s a guide to help you decode their minds. 30-second summary: 2020 was about survival while 2021 is about survival paired...
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Social Media Marketing
by Marketing Charts About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users found that social media users have mixed...
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Cookie-Less Advertising
by AdExchanger The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the involvement of more organizational participants in acquiring, utilizing and maintaining user data in a compliant way. We spend a lot of time discussing strategies to accomplish this with clients who sit on...
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Marketing Audiences
by Marketing Charts There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than others. A recent report [download page] from PFL and Demand Metric on multichannel marketing explores the overall effectiveness of a range of channels, as well as...
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Automotive Marketing 2020
by Derek Andersen, DialogTech As the digital advertising landscape gets more competitive and automotive industry growth slows, marketers must do more with less budget. The majority of vehicle shoppers start their journey by finding and comparing dealerships online, usually through searches. When they’ve completed their research, they often convert by calling. To acquire more customers in...
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