Social Media Marketing
by Marketing Charts About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users found that social media users have mixed...
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Cookie-Less Advertising
by AdExchanger The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the involvement of more organizational participants in acquiring, utilizing and maintaining user data in a compliant way. We spend a lot of time discussing strategies to accomplish this with clients who sit on...
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Marketing Audiences
by Marketing Charts There are many factors to take into account when striving for a successful multichannel campaign, but in attempting to reach a specific target audience, certain channels appear better placed than others. A recent report [download page] from PFL and Demand Metric on multichannel marketing explores the overall effectiveness of a range of channels, as well as...
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Automotive Marketing 2020
by Derek Andersen, DialogTech As the digital advertising landscape gets more competitive and automotive industry growth slows, marketers must do more with less budget. The majority of vehicle shoppers start their journey by finding and comparing dealerships online, usually through searches. When they’ve completed their research, they often convert by calling. To acquire more customers in...
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