Andy Frawley, CEO of V12, recently joined the Talking Stack, a weekly podcast exploring the world of MarTech.
Andy, along with David Rabb and Anand Thaker, lead a discussion on:
- Changing CMO priorities and the approach to the third-party and first-party data
- Practical considerations when it comes to connecting first-party and third-party data in a CDP context (unified view of customer/ more personalized marketing)
- Are we seeing more ‘hybrid CDP’ solutions? Why would it matter to marketers? The link between omnichannel strategies and third party data