Talking Stack Podcast: Connecting 3rd & 1st Party Data + a Missed Martech Layer?

Andy FrawleyAndy Frawley, CEO of V12, recently joined the Talking Stack, a weekly podcast exploring the world of MarTech.

Andy, along with David Rabb and Anand Thaker, lead a discussion on:

  • Changing CMO priorities and the approach to the third-party and first-party data
  • Practical considerations when it comes to connecting first-party and third-party data in a CDP context (unified view of customer/ more personalized marketing)
  • Are we seeing more ‘hybrid CDP’ solutions? Why would it matter to marketers? The link between omnichannel strategies and third party data

Listen to the Podcast

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