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Consumer Data
Customer Data
by Michael Gerard, Contributor to MultiChannel Merchant Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention,...
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Shopper Data
by Marketing Charts With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a...
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