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Cookie-Less Advertising
First-Party Data
By Willem Blom, Contributor to AdWeek There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. But the death of the cookie is overstated. It’s only third-party cookies that are going away (for now at...
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Cookies Digital
by DigiDay Google will let the third-party cookie live on for nearly two years longer than planned. The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. Even that new deadline appears to be flexible, though.  Here’s what...
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Cookie-Less Advertising
by AdExchanger As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute campaigns to the same degree third-party cookies allow for today. These functions include ad targeting, ad measurement, user tracking and all forms of personalization. There are a multitude of tracks being...
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third-party cookies
by Marketing Charts With close to half (47%) of marketers saying they use cookies for advertising purposes, advertising in a cookie-less world will not be without its challenges. New data from Advertiser Perceptions has found that marketers and agencies believe that reporting tops the list of campaign phases that will become more challenging in a world without cookies....
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Third-Party Cookies
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Third-Party Cookies
In this short video clip, our panel discusses the decline of cookies and the transition of marketing & advertising. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new...
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third-party cookies video
In this short video clip, our panel discusses the decline of cookies and technology that will possibly become a replacement for the cookie. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Next Best Action
In this short video clip, our panel discusses the decline of cookies and the future of the new marketing ecosystem in a cookie-less world. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can...
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Cookie-Less Advertising
In this short video clip, our panel discusses how the decline of cookies affect marketers.Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world? Click here to learn...
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Cookie-Less Advertising Video
Part 2 – New Future Solutions Check out part 2 in our video discussion series regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the...
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