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Coronavirus Marketing News
Digital Marketing Coronavirus
by Diana Morris, contributor at Digital Doughnut Covid-19 has been a sudden attack on human life and the business world. Considering the abrupt halt we are facing, marketers are sailing through this time with digital marketing. This is an excellent time to pay attention to your website’s long lost spark and optimize it. The shift...
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Digital Marketing
By Cindy Liu, eMarketer In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. We estimate that this year, more than 204 million people ages 14 and older will make an online purchase,...
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Digital Marketing Coronavirus
by Keith Coppersmith, Contributor at Digital Doughnut The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Let’s face the facts. Global economies will slow down and maintaining cash flows will be difficult. It all...
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Coronavirus Marketing News
Check out this discussion with BlackFin360 Founder, Tom Edwards; V12 CEO, Andy Frawley; and V12 President, Anders Ekman. The discussion focuses on how brands are adapting in this unprecedented time and themes we are seeing across industries. This is part 2 in a 2-part series. Check out Part 1 Here: https://vimeo.com/410587036
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Coronavirus News
Check out this discussion with BlackFin360 Founder, Tom Edwards; V12 CEO, Andy Frawley; and V12 President, Anders Ekman. The discussion focuses on how brands are adapting in this unprecedented time and themes we are seeing across industries. This is part 1 in a 2-part series.
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Coronavirus Marketing News
by NewsCred The impact of coronavirus (COVID-19) is forcing marketers to pivot strategies and navigate through the new normal. In April 2020, Sirkin Research, commissioned by NewsCred, surveyed marketing leaders in enterprise-level organizations to understand the impact of coronavirus to marketing teams around the world. The survey covers the following topics: Percent of marketing workforce...
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Coronavirus Marketing News
by Influencer Marketing Hub COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now felt around the globe, with many countries in lockdown.  Many businesses are fighting to survive, and marketing will...
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Coronavirus Marketing
by Vandita Grover, Martech Advisor Contributor COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and  working remotely, buying patterns have been drastically altered. How will marketing strategies evolve...
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Search Marketing Coronavirus
by George Nguyen, Search Engine Land Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. “There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from...
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Coronavirus Marketing
by Sarah Vizard, Marketing Week The natural reaction to a crisis is to hunker down and protect short-term profitability, but with demand for most brands either through the roof or through the floor, marketers must look longer term if they possibly can. Cadbury launched its annual Easter campaign on 9 March, a grandfather hiding Easter...
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