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Coronavirus Marketing
Coronavirus Consumer Behavior
by McKinsey & Company US consumers started spending at increased rates in Q2 2021, giving shape to the next normal. Given the recent surge of the Delta variant, we will continue to track changes in consumer sentiment and behavior as the next normal continues to evolve. Trend 1: US consumer spend recovered in Q2 2021, driven...
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Customer Loyalty
by Morgan Molnar, Momentive 2020 gave retailers an opportunity to test the staying power of their house brands. As panic-shopping cleared grocery shelves, house brands were snapped up by consumers who were willing to purchase a new, more affordable label. With the shelves fully restocked and spending levels projected to rise, will consumers continue to...
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Business Success
by David Amerland, Contributor to Business2Community As the pandemic waxes and wanes we tentatively explore what business looks like in “the new normal”. For a start let’s just cut through the wishful thinking and just admit that the world that’s emerging as we head towards a post-pandemic future is just “new” which means it will...
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online shopping
by Marketing Charts Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or feature since the start of the pandemic. Here’s...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Agile Marketing
Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. 30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needsBuilding an agile marketing plan is a...
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Online Shopping
by Marketing Charts Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels...
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2021 Marketing
by Jeremy Fain, CEO and co-founder of Cognitiv Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not a rare commodity. If anything, COVID-19 has reminded...
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Consumer Marketing
by Sherry Chiger, Chief Marketer Even coming into 2020, shopper marketing was in flux. Brands and retailers had already started augmenting in-store tactics such as endcaps, shelf talkers, and sampling with mobile and online tools and strategies. Nonetheless, Shaun Brown, Momentum’s SVP, North America shopper practice and discipline lead, estimates that 80 percent of the...
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Marketing Plans
by Marketing Charts Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a report [download page] from OpenX and The...
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