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Coronavirus Marketing
online shopping
by Marketing Charts Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or feature since the start of the pandemic. Here’s...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Agile Marketing
Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. 30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needsBuilding an agile marketing plan is a...
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Online Shopping
by Marketing Charts Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels...
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2021 Marketing
by Jeremy Fain, CEO and co-founder of Cognitiv Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not a rare commodity. If anything, COVID-19 has reminded...
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Consumer Marketing
by Sherry Chiger, Chief Marketer Even coming into 2020, shopper marketing was in flux. Brands and retailers had already started augmenting in-store tactics such as endcaps, shelf talkers, and sampling with mobile and online tools and strategies. Nonetheless, Shaun Brown, Momentum’s SVP, North America shopper practice and discipline lead, estimates that 80 percent of the...
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Marketing Plans
by Marketing Charts Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a report [download page] from OpenX and The...
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Marketing Coronavirus
Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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Digital Marketing
by Marketing Charts If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found that COVID-19 has prompted a majority of marketers to...
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Coronavirus Marketing
by Marketing Charts Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more relevant to them. Per a recent report [download page] from...
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