Tag

Coronavirus Marketing
Coronavirus Retail News
by Berenika Teter, Digital Doughnut According to Salesforce, 62% of baby boomers and 58% of generation Z still prefer shopping in physical stores. In tough times like these, though, going to a brick-and-mortar shop might not be an option. In fact, even with the COVID-19 quarantine being over, customers may be likely to avoid crowded places for a little...
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Coronavirus Marketing
by Mae Rice, BuiltIn Digital marketing can feel jarring right now — but a new playbook is emerging. t started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus updates. Clothing brands sent emails headed “Things...
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Coronavirus Marketing
by Sarah Sluis, Ad Exchanger The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic messaging trail consumers on the web. “This is an unprecedented situation. You have to think deeply about what is right for your business,”...
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Coronavirus Marketing News
by Merilyn Pereira Editor, Ziff Davis B2B The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. We looked at two recent surveys to understand the challenges business leaders and small business owners are facing and how to mitigate these challenges. Although most of us have been...
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Coronavirus Digital Marketing
by Brandon George, Thrive Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re...
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ecommerce coronavirus
by Greg Sterling, Contributor at Marketing Land While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat...
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Search Marketing
by Miranda Miller, contributor at SEJ, Search Engine Journal You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date,...
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