CTV Consumers Marketing
CTV Marketing
by Marketing Charts Ad-supported streaming video on demand (SVOD) has increased in popularity, with a recent Integral Ad Science (IAS) survey [download page] of more than 1,200 US connected TV users revealing that 9 in 10 (91%) watch some form of ad-supported streaming video content. The majority (63%) of those CTV users who are watching ad-supported CTV are...
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