Tag

Customer Acquisition
Customer Acquisition
by Erin Hynes, Contributor to Business2Community The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available for ads increasing, the question remains: How do you optimize your ad spend towards customer acquisition? Advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio,...
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Marketing Priorities
by Marketing Charts Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand, per data [infographic] from Iterable, which looks at the primary business concerns of...
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