Tag

customer experience
Shopper Data
by Marketing Charts As marketing teams begin to put more emphasis on targeting the “self-reliant buyer,” customer content personalization and the customer journey have taken priority. A recent report [download page] from Pointillist emphasizes the importance of a journey-based approach and how it is helping organizations. Of the more than 1,150 CX, marketing, analytics, and customer care professionals surveyed, nearly 8...
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Customer Experience
by Marketing Charts Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a customer-centric approach. This is per a report [download page] from Pointillist,...
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Cutstomer Experience
by Yash Chawlani, contributor to Business2Community In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from discounters and improved price transparency. Conventional differentiation methods that held so strongly — such as a distinct product or competitive pricing —...
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Customer Experience
by Chris McGugan, contributor to ClickZ By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service’s SVP and GM, Chris McGugan predicts customer experience for the years to come. 30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that...
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Customer Experience
by V12 We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile...
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Customer Experience
by Sarah-Nicole LeFlore, contributor to Customer Think It is essential to offer your customers effortless experiences to keep them coming back. An omnichannel approach facilitates this, with seamless movement across touchpoints along the customer journey. We are living in an era where the most loyal of customers are omnichannel themselves, happily interacting with companies via social media,...
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Customer Experience
by Leigh Gammons , contributor to Digital Doughnut 2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe – with people and businesses alike being put under significant strain through periods of continued lockdown and social distancing measures. Businesses have needed to...
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Customer Experience
by Marketing Charts Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of delivering a good customer experience (CX) – but that doesn’t come without its obstacles. Here’s what Gartner discovered about CX delivery from a survey of...
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Customer Experience
Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver good experiences. 30-second summary: In 1998, the term “experience economy” entered the business lexicon as a way to define the commoditization of experiences, differentiating them from goods and services as crucial consumer-driven offerings.Innovating...
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ecommerce marketing
by Chief Marketer Effective ecommerce technologies enable brands to capitalize on the increase in online shopping we’re seeing today. But for some consumers, there’s no substitute for experiencing products in real life. Here is how ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more, according to a piece in Multichannel Merchant. Cross-Channel...
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