Tag

Customer Loyalty
Holiday Marketing
by Renata Akers, MultiChannel Merchant As we head toward the 2021 holiday season, it’s important for brands to remember that in-store shopping is still important, even as ecommerce grows exponentially, as it provides the social aspect and discovery capabilities customers enjoy. Consumers today are channel agnostic, shopping when and how they desire. They demand a...
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Customer Loyalty
By McKinsey How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment. Key takeaways More than three-quarters of consumers have changed their buying habits in the past 18 months—and are increasingly willing to change brands.Loyalty programs, properly designed and managed, can unlock...
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Customer Experience
by MarTech Series Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market share a lot faster in their segments solely because of their focus on enabling...
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Customer Loyalty
by Morgan Molnar, Momentive 2020 gave retailers an opportunity to test the staying power of their house brands. As panic-shopping cleared grocery shelves, house brands were snapped up by consumers who were willing to purchase a new, more affordable label. With the shelves fully restocked and spending levels projected to rise, will consumers continue to...
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Customer Experience
by Marketing Charts Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer loyalty. Consumers are clearly attracted to loyalty programs, but what...
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Customer Loyalty
by MarketingCharts More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well as the benefits they are likely to see with membership...
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Customer Retention
by Sophia King, contributor at Digital Doughnut It’s 5x more expensive to acquire new customers than to keep existing ones. Increasing customer retention by 5% can increase company revenue by 25-95%. Highly engaged customers spend 60% more per transaction. Customer retention matters. If your business isn’t prioritizing it, it’s time to start.  (Not sure what your...
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