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Customer Retention
Customer Retention
by Sophia King, contributor at Digital Doughnut It’s 5x more expensive to acquire new customers than to keep existing ones. Increasing customer retention by 5% can increase company revenue by 25-95%. Highly engaged customers spend 60% more per transaction. Customer retention matters. If your business isn’t prioritizing it, it’s time to start.  (Not sure what your...
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Customer Retention
by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...
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