Dat-Driven Customer Experience
Data-Driven Marketing
by By Lisa Loftis, CMS Wire “Without data, you’re just another person with an opinion.” ― W. Edwards Demming According to the 2021 CMO Survey, 72% of marketers believe that marketing’s role has increased in importance because of the pandemic. And despite a slight decrease in marketing spending over the last year, overall marketing expenditures are expected...
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