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data-driven marketing
Data-Driven Marketing
by Janice Zdankus and Anthony Delli Colli, contributors to MIT Technology Review The importance of data to today’s businesses can’t be overstated. Studies show data-driven companies are 58% more likely to beat revenue goals than non-data-driven companies and 162% more likely to significantly outperform laggards. Data analytics are helping nearly half of all companies make better decisions about everything,...
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Data-Driven Marketing
by MarketingCharts A full 85% of US organizations are increasing their focus on data experience to become more data-driven as a business. This is per a report [download page] from Experian that examines how organizations are approaching data management and what makes for a great data experience. The survey of more than 500 representatives, including C-suite executives,...
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Data-Driven Marketing
By Randi Mohr, VP of Customer Success and Marketing, Whereoware Data maximization is the critical differentiator in modern marketing. Today’s marketers obsess over metrics to identify untapped opportunities, fuel optimization strategies, and trigger automated, multi-channel customer engagements. It’s the foundation and catalyst for reliable performance improvement – data feeds both the technology and the teams executing strategic marketing plans that...
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Customer Data
by Michael Gerard, Contributor to MultiChannel Merchant Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention,...
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Data-Driven Marketing
by McKinsey.com Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Data-Driven Marketing
by Marketing Tech News Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity. But what does this mean for marketing operations? Despite the challenges, more and more...
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New Normal
by McKinsey Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. The retail sector experienced ten years of growth in digital penetration in a matter of months. But...
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Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
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Marketing Data
by Angela Hausman, Contributor to Business 2 Community. It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid...
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Consumer Data
by Boaz Grinvald, Contributor to Business 2 Community Last year (2019) businesses invested 49 billion U.S. dollars in big data analytics. Data is fast becoming the “gold” of the information age and mining this data is becoming a major goal for brands and a competitive advantage. As consumers, we’re also constantly generating and sharing data, which makes...
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