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Digital Marketing
Digital Advertising
by Ginny Marvin, Contributor at Marketing Land Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in...
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Coronavirus Digital Marketing
by Nicole Perrin and Eric Haggstrom, eMarketer When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers...
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Digital Marketing Coronavirus
by Keith Coppersmith, Contributor at Digital Doughnut The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Let’s face the facts. Global economies will slow down and maintaining cash flows will be difficult. It all...
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Coronavirus Digital Marketing
by Brandon George, Thrive Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re...
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Coronavirus Marketing
13 digital marketing veterans weigh in on the potential impact of the virus. by Greg Sterling, Contributing Editor to Search Engine Land The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take...
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