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Email Marketing
email marketing
by Mike Parry, Contributor to Business2Community Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email...
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Email Marketing
by Chad White, CMS Wire While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity...
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email marketing
by Meagan White, contributor to MultiChannel Merchant Consumers have never had so many ways to engage with brands, but despite that, a majority of them still prefer the old reliable channel of email marketing. With so much buzz around social media, SMS text messaging, and push notifications, it might seem like the right time to...
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Email Marketing
by Rochelle Williams, Contributor to Business to Community Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates...
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Email Marketing
by Rotem Gal, Contributor to Inc. Consumer behavior is evolving-make sure you’re learning along with it During the long fight against Covid-19 the nature of email marketing has evolved. Email volume was up during the pandemic because lots of people simply made purchases and business exchanges online when they had to stay at home. Email marketing then...
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by Chad White, Contributor to CMS Wire Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly...
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Email Marketing
By Entrepreneur Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms...
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email marketing
by Amanda Clark, Contributor to Business 2 Community Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are being phased out, and people are resuming many of their normal activities. For many business owners, this...
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Email Marketing
by Andrew Madeira-Silva, contributor to Business2Community It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary...
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Email Marketing
by Jared Atchison, Contributor to Business 2 Community When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers. As you build rapport with...
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