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Email Marketing
Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the (2019)...
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Email & Social Media Marketing
by Bharadwaj Sharma, Contributor to Business 2 Community According to a study, more than 90% of users within the age bracket of 18-34 years follow brands on social media and 91% rely on email marketing. Emails with personalized subject lines generate 70% open rates and 50% lead generation opportunities. A potential prospect needs to come...
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Email Marketing
by Marketing Charts Email has a proven track record of driving sales — even more so than other popular online channels. And, it looks like marketers are showing no sign of stepping back from using this effective channel in the near future, with close to three-quarters of the almost 300 marketers surveyed [download page] by Ascend2 and its research...
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Email Marketing
by PinPointe Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more than double their...
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Email Marketing
by Sam O’Brien, Contributor to Business 2 Community Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods...
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Email Marketing 2020
by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...
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Customer Journey Mapping
by Mary Dolan, contributor to Business 2 Community When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times. Taken individually, these words may feel a little tiresome. But together?...
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