Tag

First-Party Data
First-Party Data
By Willem Blom, Contributor to AdWeek There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. But the death of the cookie is overstated. It’s only third-party cookies that are going away (for now at...
Read More
Third-Party Cookies
by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...
Read More