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Igniting Customer Connections
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(1 minute, 31 seconds) Andy Frawley discusses his career path and what led to writing his book, Igniting Customer Connections
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This episode features Andy Frawley, CEO of V12, as he discusses his book “Igniting Customer Connections”.  The book showcases lessons about how brands are driving their businesses by delivering the kinds of experiences that consumers demand.Specific topics featured in this episode include: How Emotion Impacts MarketingThe Role of Data, Technology and CreativeAtomic Moments of TruthReturn...
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Return on Experience X Engagement is a quantifiable way of proving the business aspect of your marketing efforts.
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Atomic Moments of Truth have the power to create or destroy business value. Every moment is an opportunity to impact Engagement and Experience.
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