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Marketing COVID-19 News
Marketing Strategy
posted on AMA.org The top emerging marketing strategies and missed opportunities from the special COVID-19 edition of The CMO Survey As a company’s meet-and-greet function, marketing’s most important job is to identify, engage with and convert customers into valuable assets that create long-term cash streams. This role has been upended during COVID-19. Marketers have had...
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Coronavirus Marketing
by Erika Giles, contributor to Business 2 Community The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Consumer mindsets and habits may have shifted long term as they carefully consider what products to buy and what services truly provide them with...
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