Tag

marketing data
Customer Data Platform
Watch this clip from our panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data...
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Marketing Data
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...
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Digital Marketing
by Dan Taylor, Think with Google If the past several months have taught us anything, it’s that life can change dramatically at a moment’s notice. For marketers, having a flexible, measurable strategy feels more important than ever. The pandemic has required businesses in every vertical to rethink and adapt their strategies for changing consumer behavior....
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Customer Data
by Javeria Gauhar, Contributor to Digital Doughnut Here we’ll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences. Companies often require third-party data such as social media data to be part of their existing customer data. This allows businesses to create personalized experiences, run targeted marketing campaigns, create...
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Third-Party Cookies
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Marketing Technology
by Glenn Matchett, contributor at Digital Doughnut In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend. In times of crisis, it’s easy to lose sight of what’s best for your business when it comes to marketing...
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Marketing Data
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...
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Marketing Data
Data is the competitive differentiator in terms of preference-driven customer experience and personalization. It is also a strategic firewall against competition.
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