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Marketing Personalization
Marketing Personalization
by Mike Edmonds, contributor to ClickZ A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have...
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Email Marketing 2020
by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...
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