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Marketing Strategy
Brad Awareness
by Chief Marketer As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent on conversion (lower funnel). Yet, especially during the COVID-19 pandemic, brands concentrated on trying to convert prospects into buyers rather...
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Enterprise_Marketing
by CMO Council Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively measure and prove the value of marketing’s performance to key stakeholders. This erodes confidence and credibility with executive management and causes a lack of awareness of how marketing supports sales growth,...
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Marketing Trends
by GetResponse MAX A unified data strategy is incredibly important for midsize and large companies, especially those seeking to improve their marketing efficiency, data quality, and customer journey. However, many organizations struggle to properly implement new technology and thus derive optimal value from it. The ability to use new marketing technology successfully and efficiently depends...
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Marketing Strategy
by McKinsey & Company Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this....
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Marketing Strategy
Digital Agency Network In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital transformation into just a short few weeks.The expanding role of technology to...
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by Sophia King, Contributor to Business 2 Community Over the past year, Covid has turned traditional marketing strategies on their head. Brick-and-mortar stores have rapidly transitioned online. Multichannel retailers have prioritized ecommerce overnight. Pureplay online brands have struggled to fulfil soaring consumer demand. It’s been a steep learning curve for every business.  Applying tried and...
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Marketing Strategy
by ClickZ 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on those insights, we recommend these four areas be considered when planning for a successful 2021: Take scenario plans seriously, so you’re prepared for anything.Digital advertising will...
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Coronavirus Marketing
by Erika Giles, contributor to Business 2 Community The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Consumer mindsets and habits may have shifted long term as they carefully consider what products to buy and what services truly provide them with...
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Marketing Strategy
by Larisa Bedgood, V12 Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be...
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