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Marketing Technology
by Glenn Matchett, contributor at Digital Doughnut In light of the Covid19 pandemic, how can companies potentially leverage marketing, advertising and sales technology to increase efficiency and get the most out of limited marketing spend. In times of crisis, it’s easy to lose sight of what’s best for your business when it comes to marketing...
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Digital Marketing
by Dana Kachan, contributor to Digital Doughnut How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience’s trust? How to ensure your business resilience to the new normal? These and other entrepreneur’s urgent questions are briefly answered below. Let’s...
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Marketing Data
by Marketing Charts Data factors into the strategic decisions made by a majority of today’s marketers. A new survey [download page] from Ascend2 found that one-quarter of marketers are using marketing data as part of every strategic decision, while another 44% report that data plays a part in their decision-making most of the time. However, a moderate...
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Digital Advertising
by Ginny Marvin, Contributor at Marketing Land Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in...
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Retail Coronavirus
by Berenika Teter, Contributor at Digital Douhnut It’s been more than a month since the Covid19 quarantine paired with multiple restrictions were imposed, affecting the economies around the world. As a result, the situation is increasingly difficult not only for citizens but also for certain industries like retail. Many shops remain open, but this doesn’t...
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email marketing
by Sam Greenspan These are unprecedented times, and all of us are coping with uncertainty about both the present and the future.  Email marketing isn’t the most important thing in the world right now, but it’s our business and it’s a big part of how you run your business. We want to help our customers maintain their...
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social media marketing
by eMarketer The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has...
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Buy Car Online
by The Zebra When it comes to car shopping, Americans aren’t thrilled by the typical car-buying experience. Spending valuable weekend hours at the dealership in a high-pressure and time-consuming buying process seems more like a dreaded chore for most. Could these pain points be streamlined via an online car shopping experience? To get a better...
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Customer Retention
by MarketingCharts CMOs in the U.S. are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer acquisition that marketers are optimistic...
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Retail Customer Experience
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....
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